This Digital Image Processing course is intended to challenge students by providing a theoretical and hands on approach to graphic design. Ultimately, the goal of the course is for students to develop critical and creative approaches to graphic design as a tool for cultural expression and public communication. Thematically speaking particular emphasis will be placed on the ideas formulated by the students during the previous photography course as well as social issues and the diverse cultural identity of the city of Macau.

This module explores the art and science of animation and immerses students in this exciting world of animation of scenery, characters and graphics/typography. Students will learn the fundamental principles of animation, including timing, movement, and storytelling, while also gaining hands-on experience with industry-standard software and tools. This course covers a variety of animation styles, such as 2D, 3D, stop-motion, and motion graphics, providing students with a comprehensive understanding of the medium and equipping them with the necessary skills to create captivating and dynamic animated visuals. They will learn how to use the latest technologies to bring characters to life, convey emotions and actions through movement, and create visually stunning motion graphics. Throughout the module, students will have hands-on practice to effectively combine text, 3D objects, pictures and graphics, to create visually stunning and impactful animations, motion graphics, and animated typography.

This module acknowledges the importance of temporal and spatial pixel-manipulation within digital media. It intends to develop the student’s technical and conceptual skills of render, lighting and materials, useful for presenting their design and architecture projects to clients. The module focuses on a commercial approach, presenting the students with real-world tools for the outside job market. The students will also acquire and understand the vocabulary on the digital medium, and will became familiar with creating digitally inside a 3rd dimension space.

Students will be asked to develop their projects under the theme “Video-mapping: Imagine the Invisible”. The theme encompasses video projects that relate with the idea of developing video-mapping strategies to produce motion graphics and interactive video contents. By having a firm grasp on the visual, creative and technological components of interactive media and motion graphics, the student will be ready to apply this expertise to a design job in the graphic/motion design, advertising and marketing professions. Furthermore, this program aims to develop learners, knowledge, understanding and skills in graphic communication and multimedia through studio-based assignments. The contemporary context of graphic and motion design will be investigated. From start to finish, students will learn the core elements of motion graphic design and interactive video-mapping media. This course will explore several areas of graphic design and interactive media, including: ● Elements of design ● Principles of design ● Visual communication ● Digital typography ● Motion graphics ● Interaction design ● Principles of projection ● Fundamental of Augmented Reality ● Video Mapping

The objective of this module is to enable the student to be a creator with CGI (Computer Graphics Imagery) tools. In 3D Modelling and Animation the students are given the basic knowledge of the most advanced tools today in digital animation creation, and are taught on the most efficient way to use them according to a real life production pipeline. They will learn the typical pipeline, starting in modeling simple objects, texturing them, and create all the appropriate steps and tasks to generate a basic CGI animation inside Autodesk Maya, Mudbox, and supporting tools."

The Infographics and Multimedia Design course provides students with in-depth, hands-on experience in the design and authoring of original multimedia works. Students will have the opportunity to study graphic design and interactive design, emphasizing both technological proficiency and visual literacy. By having a firm grasp on the visual, creative and technological components of multimedia and information graphics, the student will be ready to apply this expertise to a design job in the graphic design, advertising and marketing professions. Furthermore, this programme aims to develop learners in knowledge understanding and skills in graphic communication and multimedia through studio-based assignments. The contemporary context of Graphic Design will be investigated. As Graphic design moves from the creation of closed, static objects to the development of open, interactive frameworks, designers seek to understand their own rapidly shifting profession. This subject, “Infographics for New Media” is going to be the students final design projects and they should use it as an opportunity to develop a communication graph that summarizes the best of their design knowledge and skills. Students should look for their design assets and where they see themselves working in the future, and use this knowledge to help in the development of their design concept and production of their design project. In the course of this module, students will be required to thoughtfully research, ideate, plan, prepare, produce and present their infographics, making the decisions – regarding the concepts, materials, technologies, strategies, etc. – that best translate their ideas. Students will be asked to develop their Final Project under the theme “Infographics for new media”. The theme encompasses design projects that relate with the idea of developing emerging visual displays strategies within the scope of new media (web/mobile). From start to finish, students will learn the core elements of info graphics and multimedia design. The module is divided in two parts: a first one that will explore and produce an offline infographic (5 sessions) and prepare it for the second part, that leads to the development of the infographic for the web (7 sessions). This course will explore several areas:
• Infographics concept and definitions
• History of Infographics
• Visual communication
• Digital tools for Infographics
• Multimedia design
• HTML, CSS, JavaScript
• jQuery
• SVG and SVG Manipulation from JavaScript
• Patterns for interactive Web Infographics"

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Alternative Description:
The Infographics and Multimedia Design course provides students with in-depth, hands-on experience in the design and authoring of original multimedia works. Students will have the opportunity to study graphic design and interactive design, emphasizing both technological proficiency and visual literacy. By having a firm grasp on the visual, creative and technological components of multimedia and information graphics, the student will be ready to apply this expertise to a design job in the graphic design, advertising and marketing professions. Furthermore, this programme aims to develop learners in knowledge understanding and skills in graphic communication and multimedia through studio-based assignments. The contemporary context of Graphic Design will be investigated. As Graphic design moves from the creation of closed, static objects to the development of open, interactive frameworks, designers seek to understand their own rapidly shifting profession. This subject, “Infographics for New Media” is going to be the students final design projects and they should use it as an opportunity to develop a communication graph that summarizes the best of their design knowledge and skills. Students should look for their design assets and where they see themselves working in the future, and use this knowledge to help in the development of their design concept and production of their design project. In the course of this module, students will be required to thoughtfully research, ideate, plan, prepare, produce and present their infographics, making the decisions – regarding the concepts, materials, technologies, strategies, etc. – that best translate their ideas. Students will be asked to develop their Final Project under the theme “Infographics for new media”. The theme encompasses design projects that relate with the idea of developing emerging visual displays strategies within the scope of new media (web/mobile). From start to finish, students will learn the core elements of info graphics and multimedia design. The module is divided in two parts: a first one that will explore and produce an offline infographic (5 sessions) and prepare it for the second part, that leads to the development of the infographic for the web (7 sessions). This course will explore several areas:
• Infographics concept and definitions
• History of Infographics
• Visual communication
• Digital tools for Infographics
• Multimedia design
• HTML, CSS, JavaScript
• jQuery
• SVG and SVG Manipulation from JavaScript
• Patterns for interactive Web Infographics"

The objective of this module is to able the student to be a creator.. In Design-Lab Animation the students are also given the knowledge of the most advanced tools today in digital animation creation, and are taught on the most efficient way to use them according to a real life production pipeline. "

Design management is the area of design that connects the management of people with projects, processes and procedures behind a sustainable and experienced organisation. Design management relates to the management and relationships between different disciplines and responsibilities. This module reviews and examines the practical and operational actions and processes in typical design practices and the common issues and concerns that managers go through. Design is not isolated from other fields and in fact it is part of a relationship. That relationship is what drives the problem-solving aspect, allowing it to unravel any challenge. In this module, we will explore that relationship, showing how design is managed and how it can have a positive impact and function comprehensively in relation to various contexts. Design management is one of the main challenges faced by anyone learning about and working within the design field, businesses and creative industries today. Design is accessible in a tangible way and it’s seen in people, projects, products and in services in which we are in constant connection every single day. In this module, we will examine what are the differences between design management and design leadership and how to reconcile the two, explaining how students can merge design and business aspects effectively."

This course specializes in multimedia solutions (video, sound, 2D and 3D graphics, interactivity, etc.) and provides students with a strong education in visual communication, a distinct and marketable skill set and a well-rounded liberal arts general education. The Infographics and Multimedia Design course provides students with in-depth, hands-on experience in the design and authoring of original multimedia works. Students will have the opportunity to study graphic design and interactive design, emphasizing both technological proficiency and visual literacy. By having a firm grasp on the visual, creative and technological components of multimedia and motion graphics, the student will be ready to apply this expertise to a design job in the graphic design, advertising and marketing professions. Furthermore, this programme aims to develop learners in knowledge understanding and skills in graphic communication and multimedia through studio-based assignments. The contemporary context of Graphic Design will be investigated. From start to finish, students will learn the core elements of motion graphic design and multimedia design. This course will explore several areas:
• Elements of design
• Principles of design
• Visual communication
• Digital typography
• Motion and infographics
• Multimedia design