Dr. Lampo is an Assistant Professor at the Faculty of Business and Law. In addition to a Bachelor of Business Administration (BBA) from Handelshøyskolen BI, he holds a Doctoral degree summa cum laude and a Master in Business Administration (MBA) from the University of Saint Joseph in Macau. Dr. Lampo's expertise and primary areas of teaching include marketing, consumer behavior, and the technology domain. His research interests relate to sustainability and the consumers' adoption of technologies in the Greater Bay Area (GBA). He is also the regional coordinator for AGBRP (Academy for Global Business Research and Practice), member of the Editorial Review Board for JGBRP (Journal of Global Business Research and Practice), member of the Technical Committee of ICEME (International Conference on E-business, Management and Economics), and ICIBE (International Conference on Industrial and Business Engineering). Prior to joining academia, Dr. Lampo worked at the management level across international manufacturing and service enterprises in China, Norway, and Italy.
Lampo A., Sun, H. T. (Submitted). Acceptance of Insects as Food: An exploratory study of Young Consumers in Macau. Journal of Asia-Pacific Entomology.
Lampo, A., & Silva, S. C. (Submitted). Diffusion of Technologies: A Study on Macau's Battery Electric Vehicles’ Users.Progress in International Business Research (PIBR).
Lampo A. (Submitted). The Role of Habit in UTAUT-2 Research: A Study of BEVs Users. Proceedings of the 9th International Conference on Industrial and Business Engineering (ICIBE 2023), Beijing.
Lampo, A., & Silva, S. C. (Submitted). Environmental Concern and the Intention to Use Eco-friendly Technologies: An Analysis of Battery Electric Vehicles in Macau. Proceedings of the 14th International Conference on E-business, Management and Economics (ICEME 2023), Beijing, China
Lampo, A., Silva, S. C., & Duarte, P. (Submitted). The Role of Environmental Concern and Technology Show-off on Electric vehicles adoption: The case of Macau. International Journal of Emerging Markets (IJoEM).
Lampo, A., Silva, S. C., & Duarte, P. (Forthcoming). The Influence of Society on the Behavioural Intention to Use a Technology: Evidence from the Battery Electric Vehicles Domain. International Journal of Business Excellence. ➡️
Lampo, A. (Forthcoming). An Analysis of Critical Managerial Challenges in Macau. Journal of Management Analysis. 12(1).
Hong, C. K., & Lampo, A. (2022). Consumers’ Adoption of Molecular Chinese Medicine (MCM) in Macau: A Value-based approach. Proceedings of the 17th International Conference of the Academy of Global Business Research and Practice (AGBRP 2022), Dubai, UAE. | 🏆 Best Research Paper Award | ➡️
Lampo, A. (2022). How is Technology Accepted? Fundamental Works in User Technology Acceptance from Diffusion of Innovations to UTAUT-2. Proceedings of the 8th International Conference on Industrial and Business Engineering (ICIBE 2022), Macau SAR, 260-266 ➡️
Lampo, A., & Silva, S. C. (2022). How Social Influence and Image Impact on the Intention to Use a Technology: A Study from the Battery Electric Vehicle Domain. Proceedings of the 13th International Conference on E-business, Management and Economics (ICEME 2022), Beijing, China, 142–146 | 🏆 Best Oral Presentation Award | ➡️
Chan, V., Silva, S. C., & Lampo, A. (2022). How Social Media Affects the Purchase Intentions of Female Consumers in Macao – Watching Beauty and Cosmetics Product Experience Videos on YouTube. Journal of Management Analysis, 11(3),107-118. ➡️
Silva, S. C. & Lampo, A. (2021). How Social Influence and Image Impact on the Intention to Use a Technology: Evidence from the Battery Electric Vehicles Domain. Proceedings of the 50th European Marketing Academy (EMAC), Madrid, Spain. ➡️
Lampo, A. & Leong, S. U. (2012). Attitude and perception towards green products in Macao: An exploratory study. Proceedings of the 13th Society for Global Business & Economic Development (SGBED 2012), Ancona, Italy.
Lampo, A., Gregori, G. L., Cardinali, S., & Temperini, V. (2012). Critical development of green marketing in the hotel industry: Macao case study. Proceedings of the Society for Global Business & Economic Development (SGBED 2012), Bangalore, India.
Lampo, A., & Lee, L. (2011). Macao: A Study on the Impact of Global, Regional and Local Forces. Proceedings of the 12th Society for Global Business & Economic Development (SGBED 2011), Singapore. ➡️
Year 1 Master
Students will explore the concepts and problems pertaining to export marketing with emphasis on multinational businesses. Topics include product modification, differential pricing, national social and commercial policies, promotion, and logistical issues.
Students will learn how to promote advocacy through the media and to stage social-marketing campaigns to further goals and objectives commonly desired by a community or communities. We do understand the power of the media in today’s world, and we are aware of the level of sophistication achieved in marketing processes. The combination of both (media advocacy at the social level and marketing at the personal level) can be extremely effective in fostering social change. Great emphasis will be given to ethical issues and dilemmas that derive from the use of these two powerful tools.
This interdisciplinary course discusses the consumer as the focus of the marketing system. Course stresses the use of knowledge about consumer behavior in marketing decisions. It examines the contributions of anthropology, sociology, psychology, strategy, and economics to the understanding of consumer buying behavior. Explores individual behavioral variables (needs, motives, perceptions, attitudes, personality, and learning) and group influences (family, social groups, culture, and business) as they affect the consumer decision-making process. Analyzes how marketing programs, especially the communications mix, can be developed to reflect a commitment to providing consumer satisfaction.
Year 1 Bachelor
Services are playing an ever-increasing role in the American and world economies. Consequently, it is important for a manager to understand how services differ from manufacturing operations and how traditional operations' management techniques can be applied to services. (For example, how do insights from lean operations apply to service settings?) This module applies concepts from the core operations class, extending the discussion of managing variability and customer waits. The impact of priorities, pricing, and employee staffing will be considered in this setting. Additional topics include evaluation of service productivity, management of service quality and recovery, the impact of human resource policies and techniques for revenue management.
Year 3 Bachelor
This interdisciplinary course discusses the consumer as the focus of the marketing system. Course stresses the use of knowledge about consumer behavior in marketing decisions. It examines the contributions of anthropology, sociology, psychology, strategy, and economics to the understanding of consumer buying behavior. Explores individual behavioral variables (needs, motives, perceptions, attitudes, personality, and learning) and group influences (family, social groups, culture, and business) as they affect the consumer decision-making process. Analyzes how marketing programs, especially the communications mix, can be developed to reflect a commitment to providing consumer satisfaction.
LBA204 Consumer Behavior (2cr) / LBA240 Consumer Behavior (3cr)
This course provides an in-depth study of entrepreneurial marketing strategies for the 21st century. It examines how start-up and small/medium-size companies reach the marketplace and sustain their businesses, within highly competitive industries. Recognition is given to the need of management to operate flexibly, make maximum effective use of scarce resources in terms of people, equipment and funds, and the opportunities that exist within new and established market niches. Classes focus on a combination of brief lectures, extensive case study analyses and a term-long group assignment involving student-generated entrepreneurial product or service offerings.
Marketing - LBA235 / LBA226 / LBT405 / LIS405 / LBA227
This course takes an analytical approach to the study of marketing problems of business firms and other types of organizations. Attention focuses on the influence of the marketplace and the marketing environment on marketing decision making; the determination of the organization's products, prices, channels, and communication strategies; and the organization's system for planning and controlling its marketing effort.
Marketing - LBA235 / LBA226 / LBT405 / LIS405 / LBA227
This course examines the nature and role of communications in marketing, focusing on the goals and uses of advertising, sales promotion, public relations, direct marketing, and personal selling in achieving the communications objectives of marketing. Students will explore the design, organization, and implementation of the communications mix, and the economic, social, and ethical implications of promotion. The course also involves determining the promotional budget, creating a message strategy, planning the media mix, targeting communications to selected market segments, executing the promotion program, and measuring promotional effectiveness. It also considers the relationship and integration among the various elements in the marketer's communications program. Students form agency teams to create a comprehensive integrated marketing communication plan for a product or service.
Year 4 Bachelor
This course provides students with hands-on experience with marketing research. Marketing research is an organized way of developing and providing information for decision-making purposes. All steps involved in the marketing research process - problem definition, research design, data collection methods, questionnaire design, measurement, sampling, data analysis, data interpretation, and reporting - are discussed.
