Bachelor

Faculty of Creative Industries


Overview

This degree prepares you to pursue exciting careers. You will learn how to explore the nature and functions of a range of communication and media platforms.

2. BCM

Description

Taught by professors of international standing, this programme will give you the opportunity to develop your creative potential in an interdisciplinary environment. The curriculum includes a range of technical and theoretical modules encompassing different communication platforms and modes of expression.

You will learn how to use different styles and types of media and apply critical thinking to the messages, techniques and aesthetic values implicit in those media. You will put into practice the most advanced tools in digital production and the most efficient ways to use them, according to professional, real-world production practice. Over the course of your study, you will produce a variety of digital media artefacts and develop tools for reflection upon your professional creative identity.

You will learn through theory and practice in order to create different communication projects.

Course Duration
4 years full-time (day) programme

Teaching Medium
English

Total Number of Credits for Graduation
148

Campus
Ilha Verde Campus

Programme’s Government Approval (in Chinese and Portuguese only) (Click here)

Calendar
September to May

Weekly Schedule
Approximately 20 hours each week
Mondays to Fridays 09:00 to 18:30

USJ Communication and Media Programme Catalog 2018

Published on: 2019-03-13Screenshot 2019-03-13 at 11.37.11 AM

Communication and Media at USJ focuses on how people use messages to generate meanings, places our students at the forefron of the contempo- rary information society, develops knowledge and ability to communicate. Our professors, all with a good international recognition, are able to prepare students to receive a solid foundation in learning, exploring the existence, the functions of different fields and the expertise of such advanced tools. Today, subjects are explained efficiently on a way to be used according to a real life exposure, and so, the fundamental software and hardware for digital media production and a set of methods to plan, organize and execute hypermedia are developed at USJ.

Communication and Media seeks diverse aspects of life and work, combined practice and theory, providing a platform for either employment or further study – a new master in CM is under development.
The programme offers the tools to understand and to evaluate the ongoing transformation of media culture and its impact on culture, politics and everyday life. Nowadays, all social and cultural issues are shaped by a mix of different media and by the ongoing innovation of new media forms and technologies. It also takes television as a starting point to map the conceptual, social and cultural challenges that come with digital, mobile and social media. Students will have the ability to communicate effectively because the programme has a profound effect on their personally, profes- sionally and ethical practices.

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Key Features

  • You will learn the fundamental software and hardware required for digital media production; learn to apply the art of visual communication to multimedia technology and motion graphics; the principles and methods of digital picture-making as a system of communication
  • A broad range of writing styles and approaches are canvassed and forms, strategies and techniques for effective writing; the world “media” in the familiar sense: newspapers, TV programmes, online broadcasts, movies and magazines
  • This programme is known for the depth and breadth of training it offers in the communication and media field gathering the skills required for entry into areas such as print, broadcast and online journalism; set of methods to plan, organise and execute the development of hypermedia content

Coordinator's Message

Communication means sharing and that is the reason why the Communication and Media students are encouraged to become familiar with creativity, entrepreneurship and innovation, from a humanistic perspective. Through a unique curriculum we stimulate our students to learn and use a wide range of information channels embedded in our society, contemplating different cultures and religions and develop  a sense of curiosity by studying the interdisciplinary communication in its relationship with individuals from a technical, aesthetic and humanistic perspective.

Our programme includes a range of practical and theoretical modules with different communication techniques and work practices, such as Audio Visual Production, Public Relations, Digital Marketing, Advertising, Multimedia, Photography, Journalism, Radio Practice and Digital Audio Recording. Communication and Media students are motivated to develop ideas from scratch to completion.

Our students are prepared for exciting careers, working as creative professionals in the large and rapidly expanding media and corporate communication industries in the Greater Pearl River Delta region. This program has proven to have a profound effect on students, at the personal, professional and ethical level.

Prof. José Manuel Simões


Typical Career Options

  • Audio Visual
  • Digital Multimedia
  • Interactive Design
  • Photography and Photojournalism
  • Public Relations
  • Infographics Design
  • Interactive Media Software Development
  • Journalism
  • Marketing and Branding
  • Motion Graphics and Visual Effects
  • Radio
  • Sound
  • Television
  • Video
  • 3D Modeling and Rendering

Study plan & description of modules

Students must complete all the following modules

Please click on any specific module to see its description.


Modules

Year 1
ADAT103
3.00 credits
ADAT107
2.00 credits
ADMP101
6.00 credits
ADMP102
3.00 credits
LCO102
2.00 credits
ENG101
3.00 credits
ENG102
2.00 credits
ENG103
3.00 credits
ENG104
2.00 credits
Year 2
ADMP201
6.00 credits
ADMP202
3.00 credits
ADMP203
3.00 credits
ADPD205
3.00 credits
LCO103
2.00 credits
ENG105
3.00 credits
ENG106
2.00 credits
ENG107
3.00 credits
ENG108
2.00 credits
Year 3
LBA240
3.00 credits
LCM307
3.00 credits
LCO106
2.00 credits
LDS310
3.00 credits
LDS312
3.00 credits
LDS313
3.00 credits
PTG101
3.00 credits
PTG102
2.00 credits
PTG103
3.00 credits
PTG104
2.00 credits
Year 4
CHN104
2.00 credits
LBA241
3.00 credits
LCM403
2.00 credits
LCM404
3.00 credits
LCM405
2.00 credits
LCO108
2.00 credits
LCO302
4.00 credits
LDS410
3.00 credits
CHN101
3.00 credits
CHN102
2.00 credits
CHN103
3.00 credits