Business Administration
Bachelor Programme
Faculty of Business and Law
| Duration | Language | Campus |
| 4 Years Full-Time (Day) | English | Ilha Verde Campus |
This programme is a unique opportunity to learn, work in teams, and gain the skills needed to excel as a business leader upon graduation.
The Bachelor of Business Administration lays a foundation in core areas of business while also providing the flexibility to choose a specialisation to focus on. The first two years of the programme are a common curriculum that covers the areas of accounting, economics, finance, management, and marketing. For the final two years, students can choose from one of four specialisations: Entrepreneurship, Marketing, Global Management, and International Trade.
The Entrepreneurship specialisation prepares you to create and develop new businesses for markets in Macao, Mainland China, and Portuguese-speaking countries. Choosing the Marketing specialisation can open doors in medium and large firms for advertising, branding, sales, and consumer research. The specialisations in Global Management and International Trade are for students interested in pursuing careers in transnational corporations and firms with a presence in multiple countries.
The programme coordinator is Alessandro Lampo.
Student Experience
- Students are trained in both hard and soft business skills with a focus on societal and humanistic value to become skillful and ethical business leaders
- Students are exposed to local, regional, and international business cases to prepare them for future decision making and management application
- Students are nurtured to be creative and innovative business leaders with good understanding of cross-cultural interactions
Career Opportunities
- Entrepreneurs
- International business leaders
- Banking and Finance
- Social innovators
Typical Applicants
- Have an innovative mind
Admissions Information >
Study plan & description of modules
For the programme’s government approval [in Chinese and Portuguese] click here.
Please click on any specific module below to see its description.
Modules
Year 1This course is designed to acquaint students with the process used to construct and understand the financial reports of organizations. The objective is to understand the decisions that must be made in the financial reporting process and to develop the ability to evaluate and use accounting data. Emphasis is placed on understanding the breadth of accounting measurement practices and on being able to make the adjustments necessary for careful analysis. The course highlights the linkages between accounting information and management planning, decision-making and control.
Accounting I - LBA242 / LBA201 / LBT404This course emphasizes the use of accounting data in internal management planning and control. It is concerned with accounting techniques that affect decisions about resource allocation and performance evaluation within a firm. The course covers the basic vocabulary and mechanics of cost accounting as well as the economic basis for managerial accounting techniques and the problems that should be anticipated in their use.
This module examines a range of psychological traditions, their cultural backgrounds and their impacts on understanding culturally rooted behaviour and intercultural understanding. Eastern and western psychologies and traditions are introduced, and their implications are drawn for understanding child-rearing, learning, personal, interpersonal and organizational behaviour, business practices, leadership and management, collectivism and individualism. The need for intercultural sensitivity is addressed, together with how it can be developed. A range of lenses are introduced through which to view intercultural behaviour and communication.
The pursuit and construction of knowledge are central to understanding and improving our lives and our world. Creativity and thoughtfulness are, therefore, fundamental features of this human endeavor. While creativity enables us to discover new perspectives of perceiving the world, thoughtfulness leads us to a sensitive and ennobling configuring of reality. The affirmation of our humanity as a creative and thoughtful enterprise is a condition sine qua non for becoming scholars and citizens. Students will learn to discover and develop their creative abilities and to use them to enhance their learning experiences.
The development of thinking skills is fundamental to learning. Students will learn how to develop higher order thinking skills, especially through an appreciation of different philosophic and logic systems and an understanding of important research results from the analysis of human thought processes. In addition, students will learn to reason ethically and morally through readings, discussion of moral dilemmas, and other suitable exercises. They will also learn principled and conceptual thinking and reasoning skills.
This module is provided as the first module on calculus. It starts with real-world examples of calculus, explains why calculus works, and introduces the two big ideas of calculus: differentiation and integration. The discussion also covers common functions and their graphs, limits and continuity, integration and approximating area.Having the module “Calculus 1” as the prerequisite, this module continues the discussion on more advanced topics in calculus, such as parametric equations, differential equations, and infinite series sequences and series, polar coordinates and multivariable calculus.This course is an introduction to computers and related technologies, including basic computer concepts/terminology and hands-on experience in the use of spreadsheets, programming language and database applications. The role of Information Systems in organizations is also discussed. In addition, an introduction to the use of data communications and other automation systems, including the study of local and wide area networks, voice and electronic mail, video conferencing, and other automation tools are examined.
This course will discuss the nature of moral judgments: what distinguishes right from wrong? Answers to these questions will be pursued through the readings of classical and contemporary philosophers.
Students will analyze the political, economic, and ethical issues raised by humanitarian interventions in the third world, such as linkages between relief and development, and how aid unintentionally targets and harms civilians. Students will also explore issues in global environment and resource policy, such as global climate change and chemicals management, trade and human health, corporate, national and global policies.
This module aims to provide you with a comprehensive introduction to urban geography. It focuses on the restlessness of urban environments and their populations to produce constantly changing, gradually evolving dynamic spaces and places. The module explores the way in which globalization and the city exist in tandem, mutually implicated and reinforcing. We examine the way in which global processes impact on the local level and the way in which local conditions modify global forces to produce distinctive, new hybrid urban forms. The concepts and theories presented in the module are exemplified by relevant case-studies drawn from the global scale. The module will involve three distinct but interconnected elements, each delivered by a different member of staff. The three elements will consider: (1) The idea of city from the classical antiquity (historical and cultural geography); (2) The city as a locus of economic production, consumption and exchange (economic geography); (3) The city and the environment (environment and demography). By the end of this module, students should be able to: describe and account for broad changes in the nature, form, function and inter-relationships of urban spaces over time; describe and explain the attributes, features and characteristics of different types of urban spaces; discuss the changing nature of basic urban geographical thought and enquiry; identify the major approaches to the production and regeneration of urban spaces in the late twentieth century; define and discuss major concepts and ideas (keywords and phrases); and explore more complicated work by accessing resources further embedded in foundation studies.
This module examines Chinese society and culture in Macau; Macau as a bridge between East and West; linguistic and cultural diversity in Macau; government, family and economy; religion, politics and geography in Macau. It examines Macau’s economic, cultural, social, political and geographical location as a meeting point of Eastern and Western cultures, in particular the meeting place of European and East Asian cultures, and it studies Macau and its neighbours, and the cultural, economic and social influences which impact on Macau as a developing city. The module introduces aspects of governance, economy, culture and the impact of its return to China.
Integrated learning activities involving all skill areas help students practice and apply the fundamentals of English in a more varied setting and develop more accuracy and control of their spoken and written English. Reading activities promote vocabulary expansion and model accurate structure. Students participate in discussion forums and are introduced to presentation skills for groups and individuals. Logical thinking in both oral and written formats is guided. As well, students are introduced to the five-paragraph essay format and practice writing summative, descriptive and comparative compositions.
Students will concentrate on gaining grammatical control of their communication (subject and verb agreement, modal auxiliaries, singular and plural nouns, pronouns, articles, sentence structure, statements, questions, simple and compound sentences, prepositions, gerunds and infinitives, adverbs and adjectives, punctuation, and some complex sentence patterns). At the end of the module, students should be able to write a paragraph without making major grammatical errors. Development of the five-paragraph essay format will continue and students will practice writing compositions that are opinion-based, persuasive and begin to compare literature from different sources. Development will continue in regard to presentation skills and discussion forums.This module provides practice integrating those reading skills necessary for academic success at university. These skills include reading for detail, inferring vocabulary in context, finding main ideas, critical reading, understanding sequence, summarizing, recognizing organization, and outlining. In addition, it emphasizes academic vocabulary. Students are introduced to language skills for research and are expected to apply previously taught presentation skills to give more analytical presentations. In this course students are also introduced to basic components of the research paper: abstract, data analysis and interpretation.This module teaches advanced grammar necessary for academic writing. It includes a review of basic grammar and a detailed study of noun, adjective, and adverb clauses, as well as prepositional, participial, gerund, and infinitive phrases. It will also provide written composition practice. Students will be introduced to the argumentative essay structure including the refutation of counter arguments. Students will engage in more complex discussion forums, debates and participate in organizing public presentations.Year 2Among the topics this core course addresses are economic analysis and optimal decisions, consumer choice and the demand for products, production functions and cost curves, market structures and strategic interactions, and pricing and non-price concepts. Cases and problems are used to understand economic tools and their potential for solving real-world problems.
This course studies the effects of time and uncertainty on decision-making. Topics include discounted cash flow valuation, stock and bond valuation, capital budgeting under certainty and uncertainty, asset pricing models and efficient markets.
Foundations of Finance - LBA213 / LBT406This course explores the basic principals of law as they affect international business. It examines the basic instruments and institutions of the international legal system and cultural underpinnings of major world legal traditions, such as the European Union and the World Trade Organization. Students learn how to structure and execute basic international commercial transactions in goods, services, and technology, including the impact of import-export issues, contract issues, and trade issues on business transactions. The course also examines the structure and regulation of foreign direct investment, including strategic choices for business structures and the impact of regulation on strategy. Finally, the course examines the ethical dimensions of corporate conduct in a transnational setting. This course uses materials from many countries and traditions, and makes extensive use of the World Wide Web.
Over the past ten years, international trade policy and its institutions have taken on the additional responsibilities of protecting the environment and promoting development among the world's poorest people. Students will first develop an understanding of the linkages between trade, environment, and development policies. Some of the more important efforts to link these policies together will also be studied, including the North American Free Trade Agreement, the World Trade Organization's "Development Round", and tourism development in Southeast Asia.
This module introduces students to important concepts, issues and application techniques for planning, managing and controlling both small and large projects. In particular popular approaches and methodologies for planning, managing and controlling selected different kinds of project are considered in detail, specifically, computer software development lifecycles and rapid prototyping; business improvement methodologies such as Ford's 8-D process; Critical Path Method and PERT used for larger industrial projects. A case approach and action oriented teaching will be adopted and students will need to plan, manage and complete a small improvement project for the university. The Microsoft Project computer software package for project management will be used.
Project management - LIS403 / LBT402 / LBA229 / LAR242Services are playing an ever-increasing role in the American and world economies. Consequently, it is important for a manager to understand how services differ from manufacturing operations and how traditional operations' management techniques can be applied to services. (For example, how do insights from lean operations apply to service settings?) This module applies concepts from the core operations class, extending the discussion of managing variability and customer waits. The impact of priorities, pricing, and employee staffing will be considered in this setting. Additional topics include evaluation of service productivity, management of service quality and recovery, the impact of human resource policies and techniques for revenue management.
Issues of life and science permeate our days. We are constantly challenged by questions about the nature and meaning of life, as well as by the complex implications of scientific advances in areas such as cloning, stem cell research, quantum mechanics, or fractals. Through readings, discussions, reflection and theorizing students will explore these and similar issues and will try to come to a fuller understanding of this interdependence of life and science.
Students will have the time and place to observe, practice and test their learning achievements in areas related to human life. The use of real life situations, scenario building, simulation, introspective exercises and project development and management will create an environment where students will be challenged to question and research the wide range of issues that are central to the emergence and dynamics of life.
This module requires a background of calculus as prerequisite. It provides an introduction to basic probability and statistics, and motivates students to build skills in data collection and analysis. Topics covered include statistics and data analysis, probability, random variables and probability distributions, mathematical expectation, some discrete probability distributions, some continuous probability distributions, functions of random variables, fundamental sampling distributions and data descriptions, sample estimation problems, tests of hypotheses, simple linear regression and correlation, experiments and fractions, as well as statistical quality control.
Probability and Statistics - LIS222 / LAR224This module introduces basic concepts of algorithmic problem solving and logical thinking. It covers problem solving strategies, basic data structures, as well as data and procedural abstraction. Through step-by-step practice, students learn basic skill to write their own code in an easy-to-master programming language for simple problem solving, and to perform simple debugging and testing. It serves as the first programming module and requires no prerequisite.
This module covers basic usages of the latest Web technologies and tools such as Dreamweaver, Flash, XML, and SMIL. It also helps students to discover what makes an attractive Web site, the traps to avoid in Web site design, and the keys to a successful Web site. Students will learn to create and customize their own Web pages, and will become competent on the basics of multimedia implementation on Web.
LIS229 Basic Web Development and Multimedia (1.5cr) / LIS248 Basic Web Development and Multimedia (2cr)This module provides an overview of the issues involved in research design and practice. Research is considered within its epistemological, social and political contexts, and questions of what research is for and how t can be assessed are considered. The formulation of a researchable question/hypothesis and translating it into an appropriate and practicable research design is explored. Various approaches to research are introduced and the process of conducting a project is examined. Attention is given to planning research, data collection, analysis and reporting.
Students will learn and apply a variety of public presentation techniques useful for both individual presentations as well as participation in group discussions. An important aspect of the module is that it uses an active learning process whereby students learn a new skill and put it into practice. By the end of the module students will possess a number of public speaking strategies that will help them to prepare any range of public presentations, including proposals, as well as have the opportunity to participate in seminar organization and implementation.The primary aim of this module is to assist students in preparing themselves for the type of writing required for themes, essay examinations, term papers, and lengthy reports. The principles of rhetorical organization and development are thoroughly presented within the context of each student's language and cultural background. Students will engage in problem solving and idea development through the combination of independent investigation, and consultation with peers.Students will practice the process, purposes, and strategies of persuasive and explanatory writing. Students read and discuss works by both professional and student writers and explore techniques of argument and persuasion in writing a series of 5-6 essays. The module stresses revision, relies on frequent workshops of student writing, and aims finally to sharpen the student's ability to use evidence in a reasonable, convincing way.This is an advanced interdisciplinary writing course module emphasizing critical reading and thinking, argumentative writing, library research, and documentation of sources in an academic setting. Practice and study of selected rhetorics of inquiry (for example, historical, cultural, empirical, and ethnographic) employed in academic disciplines, preparing students for different systems of writing in their academic lives. Throughout this course, students will: significantly improve their academic writing; develop an understanding of how members of a particular discipline conceive of and engage in the rhetorical practices of that discipline; demonstrate understanding of the key conversations, the forms, and the conventions of writing in a particular discipline; gain experience in the construction of knowledge within a discipline and practice using its discourse; read critically and analyze rhetorically writings from a particular discipline and use those lenses to frame their own discourses; write in the different forms and styles of a particular discipline; and develop techniques for conducting research on the Internet and with other electronic databases.Year 3This interdisciplinary course discusses the consumer as the focus of the marketing system. Course stresses the use of knowledge about consumer behavior in marketing decisions. It examines the contributions of anthropology, sociology, psychology, strategy, and economics to the understanding of consumer buying behavior. Explores individual behavioral variables (needs, motives, perceptions, attitudes, personality, and learning) and group influences (family, social groups, culture, and business) as they affect the consumer decision-making process. Analyzes how marketing programs, especially the communications mix, can be developed to reflect a commitment to providing consumer satisfaction.
LBA204 Consumer Behavior (2cr) / LBA240 Consumer Behavior (3cr)This course explores the start and development of new business. There two main objectives: (1) To investigate the concepts, tools, and practices of entrepreneurship, and (2) To identify and develop entrepreneurial skills as part of their classroom experiences. Case studies will be used, in conjunction with other methodologies, and students are expected to write a new venture.
This course introduces the students to some of the critical, integrative issues involved in the development and marketing of new products (including services). We will start by examining the market(s) in which the firm is considering repositioning an existing product (under an existing brand name) or introducing a new one. Next, we will turn to the multi-attribute model (and procedures such as multidimensional scaling, conjoint analysis, and preference regression) to study why and how customers may choose a particular brand of product over several competing brands. This will be followed by the generation and screening of new product ideas or concepts, transforming the ideas or concepts into products best suited for one or more target markets, designing the product, and planning pre-test if any and launching the product in the marketplace. We conclude the course by previewing issues related to the product's profitable transition to market maturity. The course will be based on a sequence of readings, lectures, exercises, and a group project.
For anyone studying all functional areas of business and planning to go into business, this course is very important. The course explores the economic foundations of formulating and evaluating business strategy. Various influences upon the successful implementation, market and competitive position, strategic position within the market environment, and sustainability of competitive advantage, are all considered.
The course is most useful for students interested in the issues, challenges and unique concerns of family business involvement and management. It is intended for those who are now affiliated with family firms or may be in the future. Course draws heavily on the personal experiences students in the class. Cases, videos, readings, and guest lectures focus on critical aspects of family business management. Course is organized around the following themes: mentoring, reinvention, individual development and career planning; management of family structure, conflicts, and relationships; and organizational issues including succession and estate planning, strategic planning, and formalizing the firm.
The central theme of this course is to learn how to navigate the financial decisions of a multinational firm or company that operates in a foreign economy. Attention is devoted to the specific topics of short-term cash management, transfer pricing, and long-term financial management, including capital budgeting and capital structure in an international market. Assessing stock market and international portfolio opportunities, and dealing with inconvertible or hyperinflationary currencies will be the third major theme of the course. Global Financial Management is designed to supplement a course of study in finance or international business.
Students will explore marketing methods in the international environment. They will examine the special problems, issues, goals, and decision-making processes that characterize multinational marketing; standardization of marketing programs across several countries; marketing research on an international scale; and decisions relating to importing, exporting, licensing, and establishing production facilities abroad.
Examines hedging, investments (equity, fixed income, derivatives - options, futures, etc.), the functions of financial markets, and how the market prices securities.
This module provides students with the social science tools needed to solve organizational problems and influence the actions of individuals, groups and organizations. It prepares managers to understand how to best organize and motivate the human capital of the firm, manage social networks and alliances, and execute strategic change. This will be accomplished through knowledge of competitive decision-making, reward system design, team building, strategic negotiation, political dynamics, corporate culture and strategic organizational design.
This course examines the nature and role of communications in marketing, focusing on the goals and uses of advertising, sales promotion, public relations, direct marketing, and personal selling in achieving the communications objectives of marketing. Students will explore the design, organization, and implementation of the communications mix, and the economic, social, and ethical implications of promotion. The course also involves determining the promotional budget, creating a message strategy, planning the media mix, targeting communications to selected market segments, executing the promotion program, and measuring promotional effectiveness. It also considers the relationship and integration among the various elements in the marketer's communications program. Students form agency teams to create a comprehensive integrated marketing communication plan for a product or service.
This course provides an in-depth study of entrepreneurial marketing strategies for the 21st century. It examines how start-up and small/medium-size companies reach the marketplace and sustain their businesses, within highly competitive industries. Recognition is given to the need of management to operate flexibly, make maximum effective use of scarce resources in terms of people, equipment and funds, and the opportunities that exist within new and established market niches. Classes focus on a combination of brief lectures, extensive case study analyses and a term-long group assignment involving student-generated entrepreneurial product or service offerings.
Marketing - LBA235 / LBA226 / LBT405 / LIS405 / LBA227This course takes an analytical approach to the study of marketing problems of business firms and other types of organizations. Attention focuses on the influence of the marketplace and the marketing environment on marketing decision making; the determination of the organization's products, prices, channels, and communication strategies; and the organization's system for planning and controlling its marketing effort.
Marketing - LBA235 / LBA226 / LBT405 / LIS405 / LBA227Students will experiment with different approaches to identifying, understanding and managing the dynamics of social interaction. Students will be encouraged to use concepts of design and architecture to explore issues such as the dynamics of social environments, organizations, ecology, science and technology, creativity and innovation, media and multimedia. A problematizing approach to learning and the use of cooperative education techniques will enable students to deepen their understanding of complex social issues and environments, and to assist them in developing thoughtful ways of interacting with the world.
Students will study and explore the history, the social, cultural, artistic, architectural and urban development of Macau, through lectures, field work, projects of oral history, and readings of local writers and of others who have written about Macau and its peoples. Special emphasis will be placed on relations with surrounding regions, the reach and influence of the Padroado of Macau, as well as the rises and falls of its fortunes given its strategic location at the mouth of the Pearl River.
This module provides students a foundation in conducting business in the new economy. It presents a framework for the study and practice of electronic commerce with business strategy at the core surrounded by four infrastructures; the technology infrastructure that underlies the Internet, the media infrastructure that provides the content for businesses, public policy regulations that provide both opportunities and constraints, and the capital infrastructure that provides the money and capital to run the businesses. The latest information technologies and tools that can support E-commerce will be discussed.
This module provides the basic ideas of information systems and their application in business and management areas. Topics covered include the strategic role of information systems in organizations and management, electronic commerce and electronic business, managing hardware and software assets, managing data resources, the Internet and the new information technology infrastructure, redesigning the organization with information systems, managing knowledge, enhancing management decision making, information system security and control, ethical and social impact of information systems.
Introduction to basic Portuguese with stress on oral drill and pronunciation. This course will focus on personal information.Continuation of Portuguese I, introduction to basic Portuguese in context, and will focus on people and objects.This course is the continuation of Portuguese II and will focus on public services and immediate needs, such as ordering food in a restaurant or complaining to the doctor.This course will be a continuation of Portuguese III and an introduction to level A2 of CEFR with the introduction to the past forms.Year 4The students provide students with an understanding of the contemporary environment of business in China and an appreciation of some of the implications for firms seeking to undertake business there. Specifically, the course aims to: develop a comprehensive understanding of the many facets of China - historical, political, legal, economic and socio-cultural - which form the fabric within which business operates there; provide an appreciation of the variety of Chinese organizations, managers, and the ways in which they operate; develop an appreciation of the implications of the Chinese business environment for foreign firms and managers operating there; initiate the development of specific skills that class members can use if and when they undertake business in China.
Throughout history, no two countries have developed and prospered using the same economic system and economic ideas and doctrines. It is valuable to learn what has been thought and practiced in the past. The past provided valuable insights into the present and future. Economics is an evolving social science, and there is no better way to recognize this fact than to study the various economic systems and the rationale for their existence.
This course focuses on the process of writing and presenting business plans for new ventures by student teams. The emphasis of this intensively interactive and uniquely structured course is on applying concepts and techniques studied in various functional areas to the new venture development environment. In preparing the business plan, issues that are addressed include how to screen for effective venture ideas, how to identify and define the fundamental issues relevant to the new venture, how to identify the venture's market niche and define its business strategy and what type of financing should be raised--how, when, by whom and how much. A solid understanding of business basics is required. Actual business plans will be used to address these issues.
This course will focus on how to raise money for an early stage, pre-revenue company from the entrepreneur's point of view. The first part of the course will focus on how to make the company an attractive investment and positioning the company so that the valuation is realistic. The second part of the course will focus on angel and venture capital and incubators - when, how, and how much capital to raise and the sources for the capital including the structure of angel groups, VC partnerships, and incubators. The content includes deep analysis of the sources of capital, their structure, process, demands and behavior.
Are you a global citizen? What does it mean to think about global citizenship? This course will explore ongoing political, economic and cultural transformations from the vantage points of recent debates regarding globalization and citizenship. Among the topics we will consider: patterns of international migration, corporate citizenship initiatives, the evolution of global governing institutions, the rise of international advocacy networks, the global impact of the Internet on political and social mobilization, and the role of the United States, the EU, China and Japan in the world.
The course aims at understanding the development and implementation of broad global strategies by businesses. The course expands students' strategic thinking and combines it with a global perspective. The strategic elements include business systems analysis, competitive strategies, key success factors, and strategic imperatives. Looks at a number of issues relevant to international business such as global opportunity analysis, market(s) selection, selecting generic global strategies, geographic priority setting, resource allocation across geographies and products, global functional strategies, and organizational implications. Emphasis is also given to the successful implementation of global business strategies including the concepts used to deal with cultural, governmental, and logistical barriers to effective and efficient global business management. Students learn to develop global strategies, paying attention to their implementation through organizational innovations such as fostering a global mindset within the organization and using global strategic alliances. Teaching is discussion driven and involves case analysis.
This course focuses on negotiation in the global business setting designed to improve students' skills in all phases of negotiation: understanding prescriptive and descriptive negotiation theory as it applies to dyadic and multiparty negotiations, to buyer-seller transactions and the resolution of disputes, to the development of negotiation strategy and to the management of integrative and distributive aspects of the negotiation process. The course is based on a series of simulated negotiations in a variety of contexts including one-on-one, multi-party, cross-cultural, third-party and team negotiations, cultural strategies, culture interests, and culture ethics.
This course covers the growth phase of an entrepreneurial business, focusing on the challenges of entrepreneurial business as they move beyond start-up. The primary goal of entrepreneurial companies in their growth phase is to build an organization capable of growth, and then ensure that it can sustain growth as the market and the environment change. The entrepreneur needs to create a professional organization that is responsive to external change and entrepreneurial enough to continually create new products through innovative thinking. Issues of particular importance to rapidly growing companies include: establishing processes and systems, managing with limited resources, cash flow planning, leading and delegating, professionalizing the business, turning around a troubled business, communicating culture, and creating a vision to drive the organization forward.
This course is about the opportunities and challenges of using your managerial skills and entrepreneurial talents creatively and appropriately to help solve social problems and to make a difference in the lives of others. To that end, we focus on organizations with an explicit civic mission or social purpose. Course materials include readings, cases and films (where relevant). Periodically throughout the semester leaders of social enterprise organizations will join the class to explore the subject matter in more detail and from a practitioner's perspective. The chief aims of this course are to: (1) provide a historical context for considering social enterprises; (2) engage participants in institutional efforts to create a good society through direct exposure and experience with the work of these organizations; (3) develop the skills and competencies necessary to respond positively to the managerial challenges faced by these organizations; and (4) prepare participants for leadership roles in their communities.
This course explores marketing of services as differentiated from marketing of goods. An understanding of services marketing is essential due to explosive growth in service industries, service sector dominance in GDP and employment, increasing service trade and globalization, and a service orientation in manufacturing. The course addresses marketing challenges faced by service industries across sectors, and emphasizes service quality and its implementation.
The course provides an overview of business in Europe and an examination of issues related to foreign companies doing business in Europe. Emphasis will be given to European Business environment, European Union institutions, legal framework and policies, development of the European Union, emerging European economies, business strategy for European markets, marketing strategy in Europe, managing cultural diversity in Europe, human resources, management issues in Europe and corporate governance in Europe.
This course examines the growing trade and investing relationship between China and the so-called emerging economies. Special emphasis will be given to the Portuguese-speaking world, with special emphasis on Angola and Brazil. These partnerships will be studies from the perspectives of trade, investment, energy and development. The role of Macau will merit special consideration.
This course examines different perspectives on the role of power, anarchy, institutions, and identity in the international system. These ideas are then used to explore a wide range of current global issues, including war, trade, human rights, humanitarian intervention, and environmental problems. The goal of this course is to learn how various theories can bring both a richer understanding of the nature of international problems and of the motivations and perspectives of various international actors.
This course provides a broadly based introduction to management of international business ventures and the strategies and operations of multinational corporations.
This course provides students with hands-on experience with marketing research. Marketing research is an organized way of developing and providing information for decision-making purposes. All steps involved in the marketing research process - problem definition, research design, data collection methods, questionnaire design, measurement, sampling, data analysis, data interpretation, and reporting - are discussed.
Students will be encouraged to recognize and understand the ongoing redefinition of societies as communities and the affirmation of the individual as a person. These capacities are relevant pre-conditions to students as they become cultured and transnational scholars. Students will be encouraged to delve into their learned and inherited cultural traditions to study and develop deeper awareness of notions, principles, methodologies and techniques useful to building family, academic, business, and civic communities that can and should make a difference. Recent research in the new science of networks will help the understanding and implementation of these ongoing transformations.
Students are expected to be conversant with some of the most pertinent literature of and for our times. Even though we disavow the relative merits of fixed lists of works considered classics, we do affirm the intrinsic value of communal reading and theorizing. Reading lists will be defined and evolve through proposals from faculty and students.
As an integral part of the Licenciate studies, all undergraduate students at USJ are required to prepare and present a portfolio of their work. The portfolio is assembled over the entire duration of their undergraduate studies, and is to consist of selected pieces of work that they have produced during their studies. A student’s portfolio may contain examples of assignment work, tests and examination answer scripts, presentations and project reports, and other work done by the student during his or her studies.
This accelerated course module is designed for students of Chinese heritage and advanced beginners with good speaking and listening skills. The focus is on reading, writing, and grammar, along with continuing improvement of oral communication skills. The purpose of instruction is to utilize previous language background to lay a solid foundation for further Chinese language study.
本課程為母語為粵語或具有較高漢語水平的人士開設，旨在通過對學習者普通話听、説、讀、寫的訓練，提高語言水平，瞭解普通話的基本知識，為更高層次的普通話學習打下基礎。
This accelerated course module is designed for students of Chinese heritage and advanced beginners with good speaking and listening skills. The focus is on reading, writing, and grammar, along with continuing improvement of oral communication skills. The purpose of instruction is to consolidate the foundation which students have built in their first level Chinese courses, to expand their vocabulary, and to introduce them to more complex grammatical structures.
本课程为母语是粵語或具有较高汉语水平的人士开设。在进一步提高学习者听、说能力，改善交际技巧的同时，重点对学习者进行阅读、写作和语法的训练。
Students read and discuss material from such sources as newspapers, journals, contemporary literature, media broadcasts and films. Students complete assignments in areas which focus on a practical application of Mandarin including in business, trade, tourism, education or linguistics.
本課程在學生完成普通話I、普通話II課程的基礎上，通過報紙、期刊、廣播、電影等大量現實語料的學習，幫助進一步讓學生進行提高語言水平，並能在商務、貿易等日程生活實際中正確運用。
This module covers a variety of modern Chinese literary genres including essays, short stories, biographies, and criticisms. Emphasis will be on reading comprehension and expansion of vocabulary. Class discussions are on some substantive issues related to the readings.
普通話IV的講授主要包括三個內容：一是將繼續幫助學生提昇普通話水平，主要選用一些中國現代文學作品，包括散文、故事、人物傳記、評論等，作為補充材料，幫助學生理解、擴展詞彙的同時，瞭解中國社會及文化，並對一些相關問題進行討論，從而讓學生達到普通話的高級水平；二是普通話水平測試介紹及應試訓練；三是講授普通話教學法，幫助學生在教与學兩方面，於更高層次上瞭解和掌握普通話。
Accounting I - LBA242 / LBA201 / LBT404
Among the topics this core course addresses are economic analysis and optimal decisions, consumer choice and the demand for products, production functions and cost curves, market structures and strategic interactions, and pricing and non-price concepts. Cases and problems are used to understand economic tools and their potential for solving real-world problems.
This course studies the effects of time and uncertainty on decision-making. Topics include discounted cash flow valuation, stock and bond valuation, capital budgeting under certainty and uncertainty, asset pricing models and efficient markets.
Foundations of Finance - LBA213 / LBT406
Foundations of Finance - LBA213 / LBT406
This course explores the basic principals of law as they affect international business. It examines the basic instruments and institutions of the international legal system and cultural underpinnings of major world legal traditions, such as the European Union and the World Trade Organization. Students learn how to structure and execute basic international commercial transactions in goods, services, and technology, including the impact of import-export issues, contract issues, and trade issues on business transactions. The course also examines the structure and regulation of foreign direct investment, including strategic choices for business structures and the impact of regulation on strategy. Finally, the course examines the ethical dimensions of corporate conduct in a transnational setting. This course uses materials from many countries and traditions, and makes extensive use of the World Wide Web.
Over the past ten years, international trade policy and its institutions have taken on the additional responsibilities of protecting the environment and promoting development among the world's poorest people. Students will first develop an understanding of the linkages between trade, environment, and development policies. Some of the more important efforts to link these policies together will also be studied, including the North American Free Trade Agreement, the World Trade Organization's "Development Round", and tourism development in Southeast Asia.
This module introduces students to important concepts, issues and application techniques for planning, managing and controlling both small and large projects. In particular popular approaches and methodologies for planning, managing and controlling selected different kinds of project are considered in detail, specifically, computer software development lifecycles and rapid prototyping; business improvement methodologies such as Ford's 8-D process; Critical Path Method and PERT used for larger industrial projects. A case approach and action oriented teaching will be adopted and students will need to plan, manage and complete a small improvement project for the university. The Microsoft Project computer software package for project management will be used.
Project management - LIS403 / LBT402 / LBA229 / LAR242
Project management - LIS403 / LBT402 / LBA229 / LAR242
Services are playing an ever-increasing role in the American and world economies. Consequently, it is important for a manager to understand how services differ from manufacturing operations and how traditional operations' management techniques can be applied to services. (For example, how do insights from lean operations apply to service settings?) This module applies concepts from the core operations class, extending the discussion of managing variability and customer waits. The impact of priorities, pricing, and employee staffing will be considered in this setting. Additional topics include evaluation of service productivity, management of service quality and recovery, the impact of human resource policies and techniques for revenue management.
Issues of life and science permeate our days. We are constantly challenged by questions about the nature and meaning of life, as well as by the complex implications of scientific advances in areas such as cloning, stem cell research, quantum mechanics, or fractals. Through readings, discussions, reflection and theorizing students will explore these and similar issues and will try to come to a fuller understanding of this interdependence of life and science.
Students will have the time and place to observe, practice and test their learning achievements in areas related to human life. The use of real life situations, scenario building, simulation, introspective exercises and project development and management will create an environment where students will be challenged to question and research the wide range of issues that are central to the emergence and dynamics of life.
This module requires a background of calculus as prerequisite. It provides an introduction to basic probability and statistics, and motivates students to build skills in data collection and analysis. Topics covered include statistics and data analysis, probability, random variables and probability distributions, mathematical expectation, some discrete probability distributions, some continuous probability distributions, functions of random variables, fundamental sampling distributions and data descriptions, sample estimation problems, tests of hypotheses, simple linear regression and correlation, experiments and fractions, as well as statistical quality control.
Probability and Statistics - LIS222 / LAR224
Probability and Statistics - LIS222 / LAR224
This module introduces basic concepts of algorithmic problem solving and logical thinking. It covers problem solving strategies, basic data structures, as well as data and procedural abstraction. Through step-by-step practice, students learn basic skill to write their own code in an easy-to-master programming language for simple problem solving, and to perform simple debugging and testing. It serves as the first programming module and requires no prerequisite.
This module covers basic usages of the latest Web technologies and tools such as Dreamweaver, Flash, XML, and SMIL. It also helps students to discover what makes an attractive Web site, the traps to avoid in Web site design, and the keys to a successful Web site. Students will learn to create and customize their own Web pages, and will become competent on the basics of multimedia implementation on Web.
LIS229 Basic Web Development and Multimedia (1.5cr) / LIS248 Basic Web Development and Multimedia (2cr)
LIS229 Basic Web Development and Multimedia (1.5cr) / LIS248 Basic Web Development and Multimedia (2cr)
This module provides an overview of the issues involved in research design and practice. Research is considered within its epistemological, social and political contexts, and questions of what research is for and how t can be assessed are considered. The formulation of a researchable question/hypothesis and translating it into an appropriate and practicable research design is explored. Various approaches to research are introduced and the process of conducting a project is examined. Attention is given to planning research, data collection, analysis and reporting.
Students will learn and apply a variety of public presentation techniques useful for both individual presentations as well as participation in group discussions. An important aspect of the module is that it uses an active learning process whereby students learn a new skill and put it into practice. By the end of the module students will possess a number of public speaking strategies that will help them to prepare any range of public presentations, including proposals, as well as have the opportunity to participate in seminar organization and implementation.
The primary aim of this module is to assist students in preparing themselves for the type of writing required for themes, essay examinations, term papers, and lengthy reports. The principles of rhetorical organization and development are thoroughly presented within the context of each student's language and cultural background. Students will engage in problem solving and idea development through the combination of independent investigation, and consultation with peers.
Students will practice the process, purposes, and strategies of persuasive and explanatory writing. Students read and discuss works by both professional and student writers and explore techniques of argument and persuasion in writing a series of 5-6 essays. The module stresses revision, relies on frequent workshops of student writing, and aims finally to sharpen the student's ability to use evidence in a reasonable, convincing way.
This is an advanced interdisciplinary writing course module emphasizing critical reading and thinking, argumentative writing, library research, and documentation of sources in an academic setting. Practice and study of selected rhetorics of inquiry (for example, historical, cultural, empirical, and ethnographic) employed in academic disciplines, preparing students for different systems of writing in their academic lives. Throughout this course, students will: significantly improve their academic writing; develop an understanding of how members of a particular discipline conceive of and engage in the rhetorical practices of that discipline; demonstrate understanding of the key conversations, the forms, and the conventions of writing in a particular discipline; gain experience in the construction of knowledge within a discipline and practice using its discourse; read critically and analyze rhetorically writings from a particular discipline and use those lenses to frame their own discourses; write in the different forms and styles of a particular discipline; and develop techniques for conducting research on the Internet and with other electronic databases.
Year 3This interdisciplinary course discusses the consumer as the focus of the marketing system. Course stresses the use of knowledge about consumer behavior in marketing decisions. It examines the contributions of anthropology, sociology, psychology, strategy, and economics to the understanding of consumer buying behavior. Explores individual behavioral variables (needs, motives, perceptions, attitudes, personality, and learning) and group influences (family, social groups, culture, and business) as they affect the consumer decision-making process. Analyzes how marketing programs, especially the communications mix, can be developed to reflect a commitment to providing consumer satisfaction.
LBA204 Consumer Behavior (2cr) / LBA240 Consumer Behavior (3cr)This course explores the start and development of new business. There two main objectives: (1) To investigate the concepts, tools, and practices of entrepreneurship, and (2) To identify and develop entrepreneurial skills as part of their classroom experiences. Case studies will be used, in conjunction with other methodologies, and students are expected to write a new venture.
This course introduces the students to some of the critical, integrative issues involved in the development and marketing of new products (including services). We will start by examining the market(s) in which the firm is considering repositioning an existing product (under an existing brand name) or introducing a new one. Next, we will turn to the multi-attribute model (and procedures such as multidimensional scaling, conjoint analysis, and preference regression) to study why and how customers may choose a particular brand of product over several competing brands. This will be followed by the generation and screening of new product ideas or concepts, transforming the ideas or concepts into products best suited for one or more target markets, designing the product, and planning pre-test if any and launching the product in the marketplace. We conclude the course by previewing issues related to the product's profitable transition to market maturity. The course will be based on a sequence of readings, lectures, exercises, and a group project.
For anyone studying all functional areas of business and planning to go into business, this course is very important. The course explores the economic foundations of formulating and evaluating business strategy. Various influences upon the successful implementation, market and competitive position, strategic position within the market environment, and sustainability of competitive advantage, are all considered.
The course is most useful for students interested in the issues, challenges and unique concerns of family business involvement and management. It is intended for those who are now affiliated with family firms or may be in the future. Course draws heavily on the personal experiences students in the class. Cases, videos, readings, and guest lectures focus on critical aspects of family business management. Course is organized around the following themes: mentoring, reinvention, individual development and career planning; management of family structure, conflicts, and relationships; and organizational issues including succession and estate planning, strategic planning, and formalizing the firm.
The central theme of this course is to learn how to navigate the financial decisions of a multinational firm or company that operates in a foreign economy. Attention is devoted to the specific topics of short-term cash management, transfer pricing, and long-term financial management, including capital budgeting and capital structure in an international market. Assessing stock market and international portfolio opportunities, and dealing with inconvertible or hyperinflationary currencies will be the third major theme of the course. Global Financial Management is designed to supplement a course of study in finance or international business.
Students will explore marketing methods in the international environment. They will examine the special problems, issues, goals, and decision-making processes that characterize multinational marketing; standardization of marketing programs across several countries; marketing research on an international scale; and decisions relating to importing, exporting, licensing, and establishing production facilities abroad.
Examines hedging, investments (equity, fixed income, derivatives - options, futures, etc.), the functions of financial markets, and how the market prices securities.
This module provides students with the social science tools needed to solve organizational problems and influence the actions of individuals, groups and organizations. It prepares managers to understand how to best organize and motivate the human capital of the firm, manage social networks and alliances, and execute strategic change. This will be accomplished through knowledge of competitive decision-making, reward system design, team building, strategic negotiation, political dynamics, corporate culture and strategic organizational design.
This course examines the nature and role of communications in marketing, focusing on the goals and uses of advertising, sales promotion, public relations, direct marketing, and personal selling in achieving the communications objectives of marketing. Students will explore the design, organization, and implementation of the communications mix, and the economic, social, and ethical implications of promotion. The course also involves determining the promotional budget, creating a message strategy, planning the media mix, targeting communications to selected market segments, executing the promotion program, and measuring promotional effectiveness. It also considers the relationship and integration among the various elements in the marketer's communications program. Students form agency teams to create a comprehensive integrated marketing communication plan for a product or service.
This course provides an in-depth study of entrepreneurial marketing strategies for the 21st century. It examines how start-up and small/medium-size companies reach the marketplace and sustain their businesses, within highly competitive industries. Recognition is given to the need of management to operate flexibly, make maximum effective use of scarce resources in terms of people, equipment and funds, and the opportunities that exist within new and established market niches. Classes focus on a combination of brief lectures, extensive case study analyses and a term-long group assignment involving student-generated entrepreneurial product or service offerings.
Marketing - LBA235 / LBA226 / LBT405 / LIS405 / LBA227This course takes an analytical approach to the study of marketing problems of business firms and other types of organizations. Attention focuses on the influence of the marketplace and the marketing environment on marketing decision making; the determination of the organization's products, prices, channels, and communication strategies; and the organization's system for planning and controlling its marketing effort.
Marketing - LBA235 / LBA226 / LBT405 / LIS405 / LBA227Students will experiment with different approaches to identifying, understanding and managing the dynamics of social interaction. Students will be encouraged to use concepts of design and architecture to explore issues such as the dynamics of social environments, organizations, ecology, science and technology, creativity and innovation, media and multimedia. A problematizing approach to learning and the use of cooperative education techniques will enable students to deepen their understanding of complex social issues and environments, and to assist them in developing thoughtful ways of interacting with the world.
Students will study and explore the history, the social, cultural, artistic, architectural and urban development of Macau, through lectures, field work, projects of oral history, and readings of local writers and of others who have written about Macau and its peoples. Special emphasis will be placed on relations with surrounding regions, the reach and influence of the Padroado of Macau, as well as the rises and falls of its fortunes given its strategic location at the mouth of the Pearl River.
This module provides students a foundation in conducting business in the new economy. It presents a framework for the study and practice of electronic commerce with business strategy at the core surrounded by four infrastructures; the technology infrastructure that underlies the Internet, the media infrastructure that provides the content for businesses, public policy regulations that provide both opportunities and constraints, and the capital infrastructure that provides the money and capital to run the businesses. The latest information technologies and tools that can support E-commerce will be discussed.
This module provides the basic ideas of information systems and their application in business and management areas. Topics covered include the strategic role of information systems in organizations and management, electronic commerce and electronic business, managing hardware and software assets, managing data resources, the Internet and the new information technology infrastructure, redesigning the organization with information systems, managing knowledge, enhancing management decision making, information system security and control, ethical and social impact of information systems.
Introduction to basic Portuguese with stress on oral drill and pronunciation. This course will focus on personal information.Continuation of Portuguese I, introduction to basic Portuguese in context, and will focus on people and objects.This course is the continuation of Portuguese II and will focus on public services and immediate needs, such as ordering food in a restaurant or complaining to the doctor.This course will be a continuation of Portuguese III and an introduction to level A2 of CEFR with the introduction to the past forms.Year 4The students provide students with an understanding of the contemporary environment of business in China and an appreciation of some of the implications for firms seeking to undertake business there. Specifically, the course aims to: develop a comprehensive understanding of the many facets of China - historical, political, legal, economic and socio-cultural - which form the fabric within which business operates there; provide an appreciation of the variety of Chinese organizations, managers, and the ways in which they operate; develop an appreciation of the implications of the Chinese business environment for foreign firms and managers operating there; initiate the development of specific skills that class members can use if and when they undertake business in China.
Throughout history, no two countries have developed and prospered using the same economic system and economic ideas and doctrines. It is valuable to learn what has been thought and practiced in the past. The past provided valuable insights into the present and future. Economics is an evolving social science, and there is no better way to recognize this fact than to study the various economic systems and the rationale for their existence.
This course focuses on the process of writing and presenting business plans for new ventures by student teams. The emphasis of this intensively interactive and uniquely structured course is on applying concepts and techniques studied in various functional areas to the new venture development environment. In preparing the business plan, issues that are addressed include how to screen for effective venture ideas, how to identify and define the fundamental issues relevant to the new venture, how to identify the venture's market niche and define its business strategy and what type of financing should be raised--how, when, by whom and how much. A solid understanding of business basics is required. Actual business plans will be used to address these issues.
This course will focus on how to raise money for an early stage, pre-revenue company from the entrepreneur's point of view. The first part of the course will focus on how to make the company an attractive investment and positioning the company so that the valuation is realistic. The second part of the course will focus on angel and venture capital and incubators - when, how, and how much capital to raise and the sources for the capital including the structure of angel groups, VC partnerships, and incubators. The content includes deep analysis of the sources of capital, their structure, process, demands and behavior.
Are you a global citizen? What does it mean to think about global citizenship? This course will explore ongoing political, economic and cultural transformations from the vantage points of recent debates regarding globalization and citizenship. Among the topics we will consider: patterns of international migration, corporate citizenship initiatives, the evolution of global governing institutions, the rise of international advocacy networks, the global impact of the Internet on political and social mobilization, and the role of the United States, the EU, China and Japan in the world.
The course aims at understanding the development and implementation of broad global strategies by businesses. The course expands students' strategic thinking and combines it with a global perspective. The strategic elements include business systems analysis, competitive strategies, key success factors, and strategic imperatives. Looks at a number of issues relevant to international business such as global opportunity analysis, market(s) selection, selecting generic global strategies, geographic priority setting, resource allocation across geographies and products, global functional strategies, and organizational implications. Emphasis is also given to the successful implementation of global business strategies including the concepts used to deal with cultural, governmental, and logistical barriers to effective and efficient global business management. Students learn to develop global strategies, paying attention to their implementation through organizational innovations such as fostering a global mindset within the organization and using global strategic alliances. Teaching is discussion driven and involves case analysis.
This course focuses on negotiation in the global business setting designed to improve students' skills in all phases of negotiation: understanding prescriptive and descriptive negotiation theory as it applies to dyadic and multiparty negotiations, to buyer-seller transactions and the resolution of disputes, to the development of negotiation strategy and to the management of integrative and distributive aspects of the negotiation process. The course is based on a series of simulated negotiations in a variety of contexts including one-on-one, multi-party, cross-cultural, third-party and team negotiations, cultural strategies, culture interests, and culture ethics.
This course covers the growth phase of an entrepreneurial business, focusing on the challenges of entrepreneurial business as they move beyond start-up. The primary goal of entrepreneurial companies in their growth phase is to build an organization capable of growth, and then ensure that it can sustain growth as the market and the environment change. The entrepreneur needs to create a professional organization that is responsive to external change and entrepreneurial enough to continually create new products through innovative thinking. Issues of particular importance to rapidly growing companies include: establishing processes and systems, managing with limited resources, cash flow planning, leading and delegating, professionalizing the business, turning around a troubled business, communicating culture, and creating a vision to drive the organization forward.
This course is about the opportunities and challenges of using your managerial skills and entrepreneurial talents creatively and appropriately to help solve social problems and to make a difference in the lives of others. To that end, we focus on organizations with an explicit civic mission or social purpose. Course materials include readings, cases and films (where relevant). Periodically throughout the semester leaders of social enterprise organizations will join the class to explore the subject matter in more detail and from a practitioner's perspective. The chief aims of this course are to: (1) provide a historical context for considering social enterprises; (2) engage participants in institutional efforts to create a good society through direct exposure and experience with the work of these organizations; (3) develop the skills and competencies necessary to respond positively to the managerial challenges faced by these organizations; and (4) prepare participants for leadership roles in their communities.
This course explores marketing of services as differentiated from marketing of goods. An understanding of services marketing is essential due to explosive growth in service industries, service sector dominance in GDP and employment, increasing service trade and globalization, and a service orientation in manufacturing. The course addresses marketing challenges faced by service industries across sectors, and emphasizes service quality and its implementation.
The course provides an overview of business in Europe and an examination of issues related to foreign companies doing business in Europe. Emphasis will be given to European Business environment, European Union institutions, legal framework and policies, development of the European Union, emerging European economies, business strategy for European markets, marketing strategy in Europe, managing cultural diversity in Europe, human resources, management issues in Europe and corporate governance in Europe.
This course examines the growing trade and investing relationship between China and the so-called emerging economies. Special emphasis will be given to the Portuguese-speaking world, with special emphasis on Angola and Brazil. These partnerships will be studies from the perspectives of trade, investment, energy and development. The role of Macau will merit special consideration.
This course examines different perspectives on the role of power, anarchy, institutions, and identity in the international system. These ideas are then used to explore a wide range of current global issues, including war, trade, human rights, humanitarian intervention, and environmental problems. The goal of this course is to learn how various theories can bring both a richer understanding of the nature of international problems and of the motivations and perspectives of various international actors.
This course provides a broadly based introduction to management of international business ventures and the strategies and operations of multinational corporations.
This course provides students with hands-on experience with marketing research. Marketing research is an organized way of developing and providing information for decision-making purposes. All steps involved in the marketing research process - problem definition, research design, data collection methods, questionnaire design, measurement, sampling, data analysis, data interpretation, and reporting - are discussed.
Students will be encouraged to recognize and understand the ongoing redefinition of societies as communities and the affirmation of the individual as a person. These capacities are relevant pre-conditions to students as they become cultured and transnational scholars. Students will be encouraged to delve into their learned and inherited cultural traditions to study and develop deeper awareness of notions, principles, methodologies and techniques useful to building family, academic, business, and civic communities that can and should make a difference. Recent research in the new science of networks will help the understanding and implementation of these ongoing transformations.
Students are expected to be conversant with some of the most pertinent literature of and for our times. Even though we disavow the relative merits of fixed lists of works considered classics, we do affirm the intrinsic value of communal reading and theorizing. Reading lists will be defined and evolve through proposals from faculty and students.
As an integral part of the Licenciate studies, all undergraduate students at USJ are required to prepare and present a portfolio of their work. The portfolio is assembled over the entire duration of their undergraduate studies, and is to consist of selected pieces of work that they have produced during their studies. A student’s portfolio may contain examples of assignment work, tests and examination answer scripts, presentations and project reports, and other work done by the student during his or her studies.
This accelerated course module is designed for students of Chinese heritage and advanced beginners with good speaking and listening skills. The focus is on reading, writing, and grammar, along with continuing improvement of oral communication skills. The purpose of instruction is to utilize previous language background to lay a solid foundation for further Chinese language study.
本課程為母語為粵語或具有較高漢語水平的人士開設，旨在通過對學習者普通話听、説、讀、寫的訓練，提高語言水平，瞭解普通話的基本知識，為更高層次的普通話學習打下基礎。
This accelerated course module is designed for students of Chinese heritage and advanced beginners with good speaking and listening skills. The focus is on reading, writing, and grammar, along with continuing improvement of oral communication skills. The purpose of instruction is to consolidate the foundation which students have built in their first level Chinese courses, to expand their vocabulary, and to introduce them to more complex grammatical structures.
本课程为母语是粵語或具有较高汉语水平的人士开设。在进一步提高学习者听、说能力，改善交际技巧的同时，重点对学习者进行阅读、写作和语法的训练。
Students read and discuss material from such sources as newspapers, journals, contemporary literature, media broadcasts and films. Students complete assignments in areas which focus on a practical application of Mandarin including in business, trade, tourism, education or linguistics.
本課程在學生完成普通話I、普通話II課程的基礎上，通過報紙、期刊、廣播、電影等大量現實語料的學習，幫助進一步讓學生進行提高語言水平，並能在商務、貿易等日程生活實際中正確運用。
This module covers a variety of modern Chinese literary genres including essays, short stories, biographies, and criticisms. Emphasis will be on reading comprehension and expansion of vocabulary. Class discussions are on some substantive issues related to the readings.
普通話IV的講授主要包括三個內容：一是將繼續幫助學生提昇普通話水平，主要選用一些中國現代文學作品，包括散文、故事、人物傳記、評論等，作為補充材料，幫助學生理解、擴展詞彙的同時，瞭解中國社會及文化，並對一些相關問題進行討論，從而讓學生達到普通話的高級水平；二是普通話水平測試介紹及應試訓練；三是講授普通話教學法，幫助學生在教与學兩方面，於更高層次上瞭解和掌握普通話。
LBA204 Consumer Behavior (2cr) / LBA240 Consumer Behavior (3cr)
Marketing - LBA235 / LBA226 / LBT405 / LIS405 / LBA227
Marketing - LBA235 / LBA226 / LBT405 / LIS405 / LBA227
The students provide students with an understanding of the contemporary environment of business in China and an appreciation of some of the implications for firms seeking to undertake business there. Specifically, the course aims to: develop a comprehensive understanding of the many facets of China - historical, political, legal, economic and socio-cultural - which form the fabric within which business operates there; provide an appreciation of the variety of Chinese organizations, managers, and the ways in which they operate; develop an appreciation of the implications of the Chinese business environment for foreign firms and managers operating there; initiate the development of specific skills that class members can use if and when they undertake business in China.
Throughout history, no two countries have developed and prospered using the same economic system and economic ideas and doctrines. It is valuable to learn what has been thought and practiced in the past. The past provided valuable insights into the present and future. Economics is an evolving social science, and there is no better way to recognize this fact than to study the various economic systems and the rationale for their existence.
This course focuses on the process of writing and presenting business plans for new ventures by student teams. The emphasis of this intensively interactive and uniquely structured course is on applying concepts and techniques studied in various functional areas to the new venture development environment. In preparing the business plan, issues that are addressed include how to screen for effective venture ideas, how to identify and define the fundamental issues relevant to the new venture, how to identify the venture's market niche and define its business strategy and what type of financing should be raised--how, when, by whom and how much. A solid understanding of business basics is required. Actual business plans will be used to address these issues.
This course will focus on how to raise money for an early stage, pre-revenue company from the entrepreneur's point of view. The first part of the course will focus on how to make the company an attractive investment and positioning the company so that the valuation is realistic. The second part of the course will focus on angel and venture capital and incubators - when, how, and how much capital to raise and the sources for the capital including the structure of angel groups, VC partnerships, and incubators. The content includes deep analysis of the sources of capital, their structure, process, demands and behavior.
Are you a global citizen? What does it mean to think about global citizenship? This course will explore ongoing political, economic and cultural transformations from the vantage points of recent debates regarding globalization and citizenship. Among the topics we will consider: patterns of international migration, corporate citizenship initiatives, the evolution of global governing institutions, the rise of international advocacy networks, the global impact of the Internet on political and social mobilization, and the role of the United States, the EU, China and Japan in the world.
The course aims at understanding the development and implementation of broad global strategies by businesses. The course expands students' strategic thinking and combines it with a global perspective. The strategic elements include business systems analysis, competitive strategies, key success factors, and strategic imperatives. Looks at a number of issues relevant to international business such as global opportunity analysis, market(s) selection, selecting generic global strategies, geographic priority setting, resource allocation across geographies and products, global functional strategies, and organizational implications. Emphasis is also given to the successful implementation of global business strategies including the concepts used to deal with cultural, governmental, and logistical barriers to effective and efficient global business management. Students learn to develop global strategies, paying attention to their implementation through organizational innovations such as fostering a global mindset within the organization and using global strategic alliances. Teaching is discussion driven and involves case analysis.
This course focuses on negotiation in the global business setting designed to improve students' skills in all phases of negotiation: understanding prescriptive and descriptive negotiation theory as it applies to dyadic and multiparty negotiations, to buyer-seller transactions and the resolution of disputes, to the development of negotiation strategy and to the management of integrative and distributive aspects of the negotiation process. The course is based on a series of simulated negotiations in a variety of contexts including one-on-one, multi-party, cross-cultural, third-party and team negotiations, cultural strategies, culture interests, and culture ethics.
This course covers the growth phase of an entrepreneurial business, focusing on the challenges of entrepreneurial business as they move beyond start-up. The primary goal of entrepreneurial companies in their growth phase is to build an organization capable of growth, and then ensure that it can sustain growth as the market and the environment change. The entrepreneur needs to create a professional organization that is responsive to external change and entrepreneurial enough to continually create new products through innovative thinking. Issues of particular importance to rapidly growing companies include: establishing processes and systems, managing with limited resources, cash flow planning, leading and delegating, professionalizing the business, turning around a troubled business, communicating culture, and creating a vision to drive the organization forward.
This course is about the opportunities and challenges of using your managerial skills and entrepreneurial talents creatively and appropriately to help solve social problems and to make a difference in the lives of others. To that end, we focus on organizations with an explicit civic mission or social purpose. Course materials include readings, cases and films (where relevant). Periodically throughout the semester leaders of social enterprise organizations will join the class to explore the subject matter in more detail and from a practitioner's perspective. The chief aims of this course are to: (1) provide a historical context for considering social enterprises; (2) engage participants in institutional efforts to create a good society through direct exposure and experience with the work of these organizations; (3) develop the skills and competencies necessary to respond positively to the managerial challenges faced by these organizations; and (4) prepare participants for leadership roles in their communities.
This course explores marketing of services as differentiated from marketing of goods. An understanding of services marketing is essential due to explosive growth in service industries, service sector dominance in GDP and employment, increasing service trade and globalization, and a service orientation in manufacturing. The course addresses marketing challenges faced by service industries across sectors, and emphasizes service quality and its implementation.
The course provides an overview of business in Europe and an examination of issues related to foreign companies doing business in Europe. Emphasis will be given to European Business environment, European Union institutions, legal framework and policies, development of the European Union, emerging European economies, business strategy for European markets, marketing strategy in Europe, managing cultural diversity in Europe, human resources, management issues in Europe and corporate governance in Europe.
This course examines the growing trade and investing relationship between China and the so-called emerging economies. Special emphasis will be given to the Portuguese-speaking world, with special emphasis on Angola and Brazil. These partnerships will be studies from the perspectives of trade, investment, energy and development. The role of Macau will merit special consideration.
This course examines different perspectives on the role of power, anarchy, institutions, and identity in the international system. These ideas are then used to explore a wide range of current global issues, including war, trade, human rights, humanitarian intervention, and environmental problems. The goal of this course is to learn how various theories can bring both a richer understanding of the nature of international problems and of the motivations and perspectives of various international actors.
This course provides a broadly based introduction to management of international business ventures and the strategies and operations of multinational corporations.
This course provides students with hands-on experience with marketing research. Marketing research is an organized way of developing and providing information for decision-making purposes. All steps involved in the marketing research process - problem definition, research design, data collection methods, questionnaire design, measurement, sampling, data analysis, data interpretation, and reporting - are discussed.
Students will be encouraged to recognize and understand the ongoing redefinition of societies as communities and the affirmation of the individual as a person. These capacities are relevant pre-conditions to students as they become cultured and transnational scholars. Students will be encouraged to delve into their learned and inherited cultural traditions to study and develop deeper awareness of notions, principles, methodologies and techniques useful to building family, academic, business, and civic communities that can and should make a difference. Recent research in the new science of networks will help the understanding and implementation of these ongoing transformations.
Students are expected to be conversant with some of the most pertinent literature of and for our times. Even though we disavow the relative merits of fixed lists of works considered classics, we do affirm the intrinsic value of communal reading and theorizing. Reading lists will be defined and evolve through proposals from faculty and students.
As an integral part of the Licenciate studies, all undergraduate students at USJ are required to prepare and present a portfolio of their work. The portfolio is assembled over the entire duration of their undergraduate studies, and is to consist of selected pieces of work that they have produced during their studies. A student’s portfolio may contain examples of assignment work, tests and examination answer scripts, presentations and project reports, and other work done by the student during his or her studies.
This accelerated course module is designed for students of Chinese heritage and advanced beginners with good speaking and listening skills. The focus is on reading, writing, and grammar, along with continuing improvement of oral communication skills. The purpose of instruction is to utilize previous language background to lay a solid foundation for further Chinese language study.
本課程為母語為粵語或具有較高漢語水平的人士開設，旨在通過對學習者普通話听、説、讀、寫的訓練，提高語言水平，瞭解普通話的基本知識，為更高層次的普通話學習打下基礎。
本課程為母語為粵語或具有較高漢語水平的人士開設，旨在通過對學習者普通話听、説、讀、寫的訓練，提高語言水平，瞭解普通話的基本知識，為更高層次的普通話學習打下基礎。
This accelerated course module is designed for students of Chinese heritage and advanced beginners with good speaking and listening skills. The focus is on reading, writing, and grammar, along with continuing improvement of oral communication skills. The purpose of instruction is to consolidate the foundation which students have built in their first level Chinese courses, to expand their vocabulary, and to introduce them to more complex grammatical structures.
本课程为母语是粵語或具有较高汉语水平的人士开设。在进一步提高学习者听、说能力，改善交际技巧的同时，重点对学习者进行阅读、写作和语法的训练。
本课程为母语是粵語或具有较高汉语水平的人士开设。在进一步提高学习者听、说能力，改善交际技巧的同时，重点对学习者进行阅读、写作和语法的训练。
Students read and discuss material from such sources as newspapers, journals, contemporary literature, media broadcasts and films. Students complete assignments in areas which focus on a practical application of Mandarin including in business, trade, tourism, education or linguistics.
本課程在學生完成普通話I、普通話II課程的基礎上，通過報紙、期刊、廣播、電影等大量現實語料的學習，幫助進一步讓學生進行提高語言水平，並能在商務、貿易等日程生活實際中正確運用。
本課程在學生完成普通話I、普通話II課程的基礎上，通過報紙、期刊、廣播、電影等大量現實語料的學習，幫助進一步讓學生進行提高語言水平，並能在商務、貿易等日程生活實際中正確運用。
This module covers a variety of modern Chinese literary genres including essays, short stories, biographies, and criticisms. Emphasis will be on reading comprehension and expansion of vocabulary. Class discussions are on some substantive issues related to the readings.
普通話IV的講授主要包括三個內容：一是將繼續幫助學生提昇普通話水平，主要選用一些中國現代文學作品，包括散文、故事、人物傳記、評論等，作為補充材料，幫助學生理解、擴展詞彙的同時，瞭解中國社會及文化，並對一些相關問題進行討論，從而讓學生達到普通話的高級水平；二是普通話水平測試介紹及應試訓練；三是講授普通話教學法，幫助學生在教与學兩方面，於更高層次上瞭解和掌握普通話。
普通話IV的講授主要包括三個內容：一是將繼續幫助學生提昇普通話水平，主要選用一些中國現代文學作品，包括散文、故事、人物傳記、評論等，作為補充材料，幫助學生理解、擴展詞彙的同時，瞭解中國社會及文化，並對一些相關問題進行討論，從而讓學生達到普通話的高級水平；二是普通話水平測試介紹及應試訓練；三是講授普通話教學法，幫助學生在教与學兩方面，於更高層次上瞭解和掌握普通話。
Last Updated: April 2, 2024 at 5:41 pm
