Global Media Scholars to Convene in Macau for the IMMAA 2026 Conference: BRIDGING CULTURES IN MEDIA MANAGEMENT
Global Media Scholars to Convene in Macau for the IMMAA 2026 Conference: BRIDGING CULTURES IN MEDIA MANAGEMENT
12
Jun
12/06/2026
The International Media Management Academic Association (IMMAA) is pleased to announce its 2026 Annual Conference, taking place from 14 – 17 October 2026 in the vibrant city of Macau.
The International Media Management Academic Association (IMMAA) is pleased to announce its 2026 Annual Conference, taking place from 14 – 17 October 2026 in the vibrant city of Macau.
Hosted by the Macau Portuguese and English Press Association (Associação de Imprensa em Português e Inglês de Macau – AIPIM) and co-hosted by the University of Saint Joseph (USJ) Macao, this landmark event will gather leading scholars, researchers, and media practitioners from around the globe.
Set against the unique backdrop of Macau, a historic crossroads of East and West, the conference theme, “Bridging Cultures in Media Management”, invites a deep exploration of the shifting dynamics in the global media landscape. As the industry grapples with digital disruption, the rise of artificial intelligence, and evolving platform ecosystems, the 2026 conference aims to foster critical dialogue on how these challenges are experienced across different cultural, political, and regulatory systems.
IMMAA seeks to build lasting bridges between media research traditions in diverse contexts. This conference provides a uniquely valuable opportunity to share research on one of the world’s most dynamic media environments in China and the broader Asian region.
The program will feature keynote lectures, thematic panels, and specialised sessions focused on:
- Digital Transformation: The impact of AI, platformisation, and algorithmic governance.
- Global Perspectives: Comparative studies between East-West and North-South media models.
- Industry Sustainability: Evolving business models, media policy, and leadership in the creative industries.
- Regional Focus: Dedicated tracks on media studies and industries within China and Asia.
- Registration for Papers: IMMAA invites academics and professionals to submit original, unpublished research proposals by July 15, 2026. Submissions should take the form of an extended abstract (800–1,000 words).
Submission Guidelines
- An extended abstract of approximately 800–1,000 words is requested that clearly explains the following:
- Research objectives and questions for reporting empirical work
- Key issues and implications for primarily conceptual work
- Theoretical frameworks and novel approaches
- Methodology
- Expected or already realised results
- How the paper will contribute to the conference theme
- Submissions must be original and unpublished work.
- Abstracts should be submitted through this online form at the IMMAA website: https://immaa.org/bridging-cultures-in-media-management
Important Dates
- Abstract & Panel Proposal Deadline: 15 July 2026
- Notification of Acceptance: until 1 August 2026
- Early Registration Deadline: 15 July 2026
- Late Registration Deadline: 10 September 2026
Registration Fees
- Early Bird Registration (€200): Valid until 31 July 2026.
- Standard/Late Registration (€300): Valid from 1 August 2026 until 1 September 2026.
- Academic Session Only (€100): This rate is available exclusively for students not participating in social programs. Valid until 1 September 2026.
- Spouse/Partner Registration (€150): Includes access to social programs for accompanying guests. Valid until 1 September 2026.
For more details, please visit the conference programme on the official IMMAA website at https://immaa.org/bridging-cultures-in-media-management.
