New Doctorate Awarded | Zeng Ian Mei
New Doctorate Awarded | Zeng Ian Mei
26
Jun
26/06/2026
Zeng Ian Mei has successfully defended her doctoral thesis in Business Administration titled: “Predictive Intelligence: A Two-phase Consumer Neuroscience Study of Personality, Emotional Coherence, and Purchase Intention in Social Media Advertising”.
Zeng Ian Mei has successfully defended her doctoral thesis in Business Administration titled: “Predictive Intelligence: A Two-phase Consumer Neuroscience Study of Personality, Emotional Coherence, and Purchase Intention in Social Media Advertising”.
The public oral defence was held on 23 June 2026 at the Ilha Verde Campus of the University of Saint Joseph (USJ), Macao, China.
Congratulations to the new Doctor!
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The USJ Doctoral Programme aims to provide a holistic, integrative, inter-, multi- and trans-disciplinary learning and research pathway covering nine sectoral sub-programmes: Global Studies, History, Religious Studies, Psychology, Education, Government Studies, Business Administration, Science, and Information Systems.
For more information, please visit: https://www.usj.edu.mo/en/programmes/doctorate/
(Português)
Novo Doutorado atribuído | Zeng Ian Mei
Zeng Ian Mei defendeu com sucesso a sua tese de Doutoramento em Gestão de Empresas com o título: “Predictive Intelligence: A Two-phase Consumer Neuroscience Study of Personality, Emotional Coherence, and Purchase Intention in Social Media Advertising”.
A prova decorreu a 23 de Junho de 2026, no campus da Ilha Verde da Universidade de São José (USJ), Macau, China.
Parabéns à nova Doutora!
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O Programa Doutoral da Universidade de São José em Macau visa proporcionar um percurso holístico, integrador, inter-, multi- e transdisciplinar de aprendizagem e de realização de investigação, abarcando nove subprogramas sectoriais: Estudos Globais, História, Estudos Religiosos, Psicologia, Educação, Administração Pública, Gestão, Ciência, e Sistemas de Informação.
Para mais informação: https://www.usj.edu.mo/en/programmes/doctorate/
