An Advanced Form of Communication USJ is working on the Anno Caprum Project 2015
An Advanced Form of Communication USJ is working on the Anno Caprum Project 2015
01
Feb
01/02/2015
The University of Saint Joseph is one of the participants in the Anno Caprum 2015 – Macau CNY Street Art Fest.
The University of Saint Joseph is one of the participants in the Anno Caprum 2015 – Macau CNY Street Art Fest. The USJ project is innovative, employs the state-of-art technology, equipment, and materials; gathers USJ/Faculty of Creative Industries students and professors; and joins members of different faculty departments: Design, Communication & Media and Architecture. Furthermore, it aims to combine design and technology as an advanced form of active communication.
The project key concept is based on the Lean Forward “Goatway” (QR Goat). Indeed, the “goatway” represents a metaphorical conception combines synchronically design & technology. Initially it draws the observer’s attention with the purpose of establishing a visual relationship. Afterwards, the appealing material dimension of the design is individually retrieved as an instrument of involvement to explore the endless virtual and global discovery. Therefore, the goat design transforms relationship through technology, into an electronic wider window that instantly connects the observer to an Asian world, in which only reveries rule. All in all, the QR goat is well established as a leading path to a QR code “goatway”, and likewise a groundbreaking means of transportation that suggests an exclusive lean forward moment.
Currently, the preparation phase is taking place in the Venetian facilities and it is due to finish next February 5, 2015.
穿越“ Goatway ”
“ goatway ”的背後融合設計和科技的概念, 它首先吸引觀察者的注意, 目的是建立視覺關係。然後,這個極具吸引力的設計, 會逐一帶領觀察者探索一個無止境的國際虛擬世界。因此,這個山羊設計透過科技, 將與觀察者的視覺關係, 轉化為一個更開闊的數碼世界,即時帶領觀察者進入一個充滿遐想的亞洲國度。總而言之，這個山羊QR是一個設計完善的QR代碼閘口”goatway”,同時是一個突破性的交通工具, 乘載大家穿越一個獨特的時空。
