International Expert Prof. Dr. Yhing Sawheny Delivers Insightful Guest Lecture on Digital Marketing in Thailand to BBA Students
International Expert Prof. Dr. Yhing Sawheny Delivers Insightful Guest Lecture on Digital Marketing in Thailand to BBA Students
28
Nov
28/11/2025
Prof. Dr. Sawheny’s lecture provided a comprehensive overview of current trends, consumer behaviours, and the digital culture that defines the Southeast Asian market.
The Department of Business Studies at the Faculty of Business and Law was delighted to host a guest lecture featuring Prof. Dr. Yhing Sawheny, Senior Lecturer and Director of International Affairs at Siam University, Thailand. The lecture was held for students enrolled in the “Marketing II” course of the Bachelor of Business Administration (BBA) programme.
The invitation was extended by Prof. Alessandro Lampo, Head of the Department of Business Studies, as part of an ongoing initiative to provide students with global perspectives and direct insights from leading international academics and industry practitioners.
Prof. Dr. Sawheny’s lecture focused on digital marketing in Thailand. She provided a comprehensive overview of current trends, consumer behaviours, and the digital culture that defines the Southeast Asian market. Her presentation covered the impact of social media platforms popular in the region, the rise of influencer marketing, and e-commerce strategies tailored to the Thai consumer. The session proved to be highly engaging, with students participating in a vibrant question-and-answer segment.
“We are committed to enriching our curriculum with real-world, international expertise,” stated Prof. Alessandro Lampo. “Hosting Prof. Sawheny was a fantastic opportunity for our students to move beyond theory and understand the realities of digital marketing in a key economy like Thailand.”
The event highlighted the Faculty of Business and Law’s ongoing commitment to fostering global connections and equipping its students with a competitive edge in international markets.
About the Faculty of Business and Law:
The Faculty of Business and Law offers Bachelor of Business Administration and Master of Business Administration programmes at the University of Saint Joseph (USJ) are designed to develop the managerial and strategic skills required for thriving global economies. The focus on practical skills, ethical leadership, and international business perspectives aligns with the needs of fast-growing economies. By developing professionals who can solve complex business tasks and lead with integrity, our programmes help build the human capital essential for ethical leaders.
