ANALYSIS OF THE APPLICATION OF NEUROMARKETING TOOLS AND EXPERIMENTAL DESIGN FOR THE STRATEGIC DEVELOPMENT OF ONLINE RETAIL PLATFORMS
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Student Name: |
Belina Da Graça Lei |
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Student No: |
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Degree: |
PhD in Business Administration |
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Title of Examination: |
ANALYSIS OF THE APPLICATION OF NEUROMARKETING TOOLS AND EXPERIMENTAL DESIGN FOR THE STRATEGIC DEVELOPMENT OF ONLINE RETAIL PLATFORMS |
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Date and Time of Examination: |
12/Mar/2026 4:00pm |
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Venue: |
Conference Room, 2nd floor, Residential Hall, USJ Ilha Verde Campus |
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Examination Panel: |
Chair: Professor Adérito Fernandes-Marcos, University of Saint Joseph Examiner: Dr. Lei Zheng, Macau University of Science and Technology Co-Examiner: Dr. Alessandro Lampo, University of Saint Joseph Supervisor: Professor Alexandre Lobo, University of Saint Joseph Member: Dr. Jenny Phillips, University of Saint Joseph |
