USJ’s Faculty of Business and Law Expands Global Reach and Demonstrates Educational Excellence at ArtTech Fusion 2025
USJ’s Faculty of Business and Law Expands Global Reach and Demonstrates Educational Excellence at ArtTech Fusion 2025
17
Oct
17/10/2025
The Faculty of Business and Law (FBL) at the University of Saint Joseph (USJ) in Macao contributed actively to the success of ArtTech Fusion 2025.
The Faculty of Business and Law (FBL) at the University of Saint Joseph (USJ) in Macao contributed actively to the success of ArtTech Fusion 2025. The event, held at the University of Economics Ho Chi Minh City (UEH) from September 24 to 26, served as an international platform for artists, technologists, researchers, and industry leaders to explore how art and technology can contribute to a sustainable future.
A central component of FBL’s involvement was providing direct mentorship to master’s students from the Faculty of Arts and Humanities. This initiative showcased effective cross-faculty collaboration, bonding artistic vision with commercial strategy to achieve a shared goal.
The Faculty of Business and Law’s guidance was instrumental in developing ten design projects with strong commercial viability for the international exhibition. The success of this joint effort demonstrated the powerful fusion of artistic creativity and business acumen.
This practical, project-based success aligns with the Faculty’s teaching philosophy in its Bachelor of Business Administration (BBA) and Master of Business Administration (MBA) programmes, which are designed to equip students with the strategic and analytical skills necessary to compete globally.
By presenting commercially ready projects in an international setting, FBL helped reinforce USJ’s presence in Vietnam and expand the University’s engagement across Southeast Asia. The event provided significant opportunities to connect with regional institutions, researchers, and industry leaders, thereby advancing USJ’s international profile and strategic collaborations.
