The Effect of Cause-Related Marketing in the Purchase Intention of Younger Generations in the Luxury Retail Industry – An Analysis in the Chinese Market
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Student Name: |
Iek Cho U |
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Student No: |
202000478 |
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Degree: |
Master of Business Administration |
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Title of Examination: |
The Effect of Cause-Related Marketing in the Purchase Intention of Younger Generations in the Luxury Retail Industry - An Analysis in the Chinese Market |
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Date and Time of Examination: |
16/Jun/2023 6:00pm |
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Venue: |
Don Bosco Auditorium, USJ Ilha Verde Campus |
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Examination Panel: |
Chair: Prof. Alexandre Lobo |
