BBA students learn about “tourism + sports” during visit to the Macao GP Museum

BBA students learn about "tourism + sports" during visit to the Macao GP Museum
21
Jan
21/01/2025
Year 2 BBA students visited the Macao Grand Prix Museum as part of the LifeLab course on 17 January 2025.
As part of the Faculty of Business and Law’s Bachelor of Business Administration (BBA) programme, the LifeLab course engages students in experiential learning. In the first lecture, Prof Florence Lei drew the students’ attention to Macao’s current “1+4” development strategy. Under the strategy, the Macao Government Tourism Office aims to integrate tourism with related industries, including “culture and creativity, sports, MICE, gastronomy, and health and wellness”.
The Macao Grand Prix Museum is a great example of “tourism + sports”. By visiting the museum, the students were able to reinforce the knowledge they had acquired in the classroom by experiencing the innovative exhibits with their own senses.