Workshop│Consumer Behaviour and Marketing Strategy



Friday, 20 June 2014 at 12:30 – 15:15・Speakers Hall, University of Saint Joseph・Free Admission・All are welcome


This workshop is the ultimate outcome of the course in Consumer Behaviour of the Communication & Media Bachelor Programme.

The Students will present their Consumer Behaviour Analysis and Marketing Strategy Projects, focusing on a variety of highly innovative and competitive fields of application and Players that contribute to understand and debate the key Changes and Challenges in the Consumer Behaviour Research Process due to new Cross Cultural and International Perspectives.

In first, “the objectives of the Consumer Behaviour and Marketing Strategy Workshop at USJ are to reinforce the networking among all participants, bridge the divide between university and corporate world, increasing the synergies and value to all stakeholders, while providing students a unique and valuable experience. Besides, students will present and defend their Projects, while showing their learning on Consumer Behaviour top managerial practices”, says the Visiting Professor Filipe Castro Soeiro, who is leading the Consumer Behaviour course teachings and supervising the Students’ projects.


Speakers Hall, University of Saint Joseph, Rua de Londres 16, Macau, China