Design Thinking for Cultural Tourism / Zhu Rong, Fillipe Brangança
Design is the most beautiful profession in the world!
From the educational level to professional endeavors, we see design as a tool for creating beautiful experiences that surprise and delight, to make people look at new dimensions. With each project we do our research then try, try and try until we achieve the best result possible, because a mediocre solution is never acceptable nor will it ever be memorable.
It is our duty as designers to not only pay attention to the overall picture, but to the smallest details as well, keeping in mind that every stage is pertinent in the development of new concepts.
A designer’s role is to be creative and communicate ideas to clients of a different mindset, bridging both entities by making them see the world in its wonderful diversity and implement a sense of empathy through a human-centered design ethos with consistency and conviction to the end user – People.