The Laboratory of Applied Neurosciences (LAN/USJ) is an applied research lab at the Faculty of Business and Law (FBL) that addresses emerging topics in the intersection of neurosciences, marketing, business and other related areas, such as stress, learning and professional development. The main objective of the LAN/USJ is to create a multimodal technological infrastructure to support different research projects (postgraduate and undergraduate) from any academic unit from the University.