Dr. Christian Bernard Tan is currently Assistant Professor at University of Saint Joseph, Faculty of Creative Industries. He has be appointed President of the faculty´s Pedagogical Council for the 2017-2018 academic year.
Bernard’s current research work revolves around the nature of film in relation to semiotic multimodality with specific applications in the interdisciplinary fields of literature, history, cinema, art, design, and cultural theory.
Professional Design Practice
Bernard’s area of design specialization regarding professional practice are mainly Identity Design and Corporate Branding. Before joining the academia, he had spent more than 20-years in design and advertising, first as Art Director and subsequently, Creative Director. An award-winning designer, he had consulted for international clients such as Mercedes Benz’s Dornier Asia, Mensa International, the United States’ Paul Taylor Dance Company, France’s Ballet Nationale De Marseille, and Russian Philharmonic Orchestra. As a creative, Bernard´s corpus of design work reveals a rare combination of artistic intellect and aesthetic intuition, coupled with a distinctive East-West, visual-verbal synergy, full of wit and humor, and yet always, nuance and subtle. This is most evident in his projects for the arts and culture industries, in which he excels, having honed his design skills in his home country for Singapore´s Esplanade – Theaters on the Bay in the mid-1990s. Whilst in Macau, he had consulted for corporate clients such as BCMbank, Macau International Airport, Macau Insurance Company, Cultural Affairs Bureau, Macau Law Society and Cesl Asia´s cultural projects for the Cultural Center of Macau in the late 1990s. Bernard’s academic interest in creative education developed from his professional work in the creative industries.
In 1993, Bernard was awarded a scholarship to study Design in Singapore which he graduated among the top of his batch with a Merit Award. In 2000, Bernard was awarded a scholarship to pursue his Master of Arts at the University of Macau after he graduated from the Bachelor of Arts with a specialization in English Communication program, again topping his batch. He subsequently completed post-graduate studies at The University of Hong Kong in 2004, Durham University in 2008, and University of Saint Joseph in 2017.
Bernard joined USJ in 2008 from East Asian Educational Association, the sponsoring body of a high school in Hong Kong, where he was a registered teacher of English and Ethics, and served as HKEAA School-based Assessment Coordinator. Prior to that, from 2000 to 2002, he was an English Language Instructor at the University of Macau's English Center, and founding Coordinator of the university's Center for Research and Academic Writing (CREW).
Undergraduate + Postgraduate + Teacher Training
Whilst at USJ since 2008, Bernard had taught both undergraduate and postgraduate modules in the areas of English Language, Philosophy, Psychology, Education, Management, Design, Communication and even Mathematics for Architects.
Bernard was subsequently involved with teacher training. Specifically, he conducted workshops on Creativity related topics for an interesting mix of in-service teachers which proved to be popular. Bernard had supervised and mentored in-service teachers - from top-tiered schools such as Pui Ching Middle School, Yuet Wah College, Escola Portuguesa de Macau, etc. - enrolled in USJ´s one-year PGDE program. His supervisory support included a high degree of academic challenge, substantial mentor‐mentee interaction, and encouragement to explore research proven experiential pedagogies which led to an enriching PGDE educational experience. Needless to say, most of his mentees flourished under his mentorship, completed their postgraduate studies with confidence and success, and eventually found better teaching careers in Macau and beyond.
Pearl River Delta Science Learning Centre (PRD/SLC)
Between 2009 - 2012, Bernard was instrumental in the setting up of the Pearl River Delta Science Learning Centre (PRD/SLC) in Macau, Zhuhai and Hong Kong; a subsidary of the National Science Learning Centre in the United Kindgom. As a researcher, he providing professorial support in the design of teaching material for use by in-service teachers through activities in the preparation of scientific investigations. As well, he also conceptualised the Pearl River Delta Science Learning Centre corporate and communication strategy.
Research in Children's Creativity + Learning Technologies
Between 2005 - 2015, Bernard's primary area of research was in future learning landscapes and the creative use of emerging instructional technologies. Specifically, he had undertaken extensive research within the areas of effective use of information and communications technology (ICT) in schools, understanding how children's creativity develops, and how teachers can be supported in developing innovative teaching and learning experiences in their classrooms. His unique training as both a teacher and a designer make it possible for him to integrate the complex inter-disciplinary nexus of art, design, education and technology in his academic research.
Between 2010 to 2015, Bernard also coached Macau high-school science students for International Science Competitions with the following results:
- REGIONAL CHAMPIONS in the 6th Underwater Robot Challenge 2011, Hong Kong.
- FOURTH AWARD at the INTEL International Science and Math Fair 2011, Los Angeles, California, May 8th-13th.
- REGIONAL CHAMPIONS at the 2011 Marine Advanced Technology Education (MATE) International ROV Competition, Huston, Texas.
- MACAU REPRESENTATIVE at the 2012 Marine Advanced Technology Education (MATE) International ROV Competition, Huston, Texas.
- MOST INNOVATIVE SCIENTIFIC TEAM AWARD by The Macau SAR Government (in recognition for the team's INTEL International Science and Math Fair 2011 achievements in Science).
- MACAU REPRESENTATIVE at the INTEL International Science and Math Fair 2015, Pittsburgh, May 10th-16th.
Volunteer Work and other Non-Governmental Organization (NGO) Initiatives:
- Coordinator of International Work Camp (2015-2017)
- World Youth Day, delegate, Madrid, Spain (2011)
- Coordinator of International Study Exchange Programs to London, United Kingdom (2007 - 2015)
- Coordinator of International Study Exchange Programs to Rome, Italy (2006)
- Coordinator of International Study Exchange Programs to Sydney, Australia (2005)
Finally, Bernard's area of teaching and research specialization includes the following fields:
- Literary and Film Adaptation
- Semiotic Multimodality
- Moving Image Studies
- Cultural Theory
- Advertising Communication
- Visual Communication
- Brand Communication
- New & Emerging Media
- Design Education
- Graphic Design
- Design Thinking
- East meets West
- Visual Wit and Humor
- Creativity: Art, Design and Science
Design Folio (Editor)
In 2017, Bernard was editor and creative director of Design Folio, a quarterly publication he founded to raise the level of Design Education through academic dialogue and showcasing students creative designs:
- Tan C.S. (2017). Design Folio, No. 1 - Branding. Academy Press, Singapore.
- Tan C.S. (2017). Design Folio, No. 2 - The Golden Section. Academy Press, Singapore.
- Tan C.S. (2018). Design Folio, No. 3 - Portraiture. Academy Press, Singapore.
- Tan C.S. (2018). Design Folio, No. 4 - New Media. Academy Press, Singapore.
Advertising Folio (Editor)
The success of Design Folio inspired Bernard to create another quarterly publication, Advertising Folio, to raise the standards of the Advertising industry through academic engagement:
- Tan C.S. (2017). Advertising Folio, No. 1 - The Strategy Paper. Academy Press, Singapore.
- Tan C.S. (2018). Advertising Folio, No. 2 - Unique Selling Proposition. Academy Press, Singapore.
Visiting Lecturer Seminars
- Tan C.S. (2018). Latent Talent: The Power of Purpose, Confidence and Inspiration. MGM Learning and Talent Management Corporate Training, June 13, 2018, Macao.
- Tan C.S. (2017). Philosophy the Creative Nexus of Art, Design, Engineering and Architecture - An Exploration. Singapore University of Science and Tecnhnology (SUTD), October 1 to 25, 2017, Singapore.
Over the past years, Bernard has written and presented papers at regional and international conferences:
- Tan, C. S. (2018). Semiotic Multimodality Framework: Filmic Analysis of Wong Kar-Wai’s "In the Mood for Love". In Proceedings of the IAFOR International Conference on Global Studies 2018, July 14-16, 2018, University of Barcelona, Barcelona, Spain.
- Tan, C. S. (2018). Technological Interdisciplinary Content Knowledge (TICK): A New Paradigm for Students’ Knowledge. In Proceedings of the 1st International Conference on Family Engagement, 8-15.
- Tan, C. S. (2017). Historical Representation - Filmic Images of Wong Kar-Wai’s "In the Mood for Love." In Proceedings of the Eighth International Conference on the Image and the Image Research Network. 31 October to 1 November, 2017, Venice International University, San Servolo, Venice, Italy.
- Tan, C. S. (2016). Finding your Child’s Spark: Through Experiential Learning. In Proceedings of the 1st International Conference on Family Engagement. March 20, 2016, Macau S.A.R., China.
- Tan, C. S. (2015). What Makes Students T.I.C.K.? In Proceedings of the International Conference of Education, Research and Innovation (ICERI), July 6-8, 2015, Barcelona, Spain.
- Tan, C. S. (2012). Technological Pedagogical Content Knowledge: A Learner's Framework. In Proceedings of the Centre of Information Technology in Education (CITE) Research Symposium 2012: e-Learning in a Changing Landscape of Emerging Technologies and Pedagogies, June 15-16, 2012, Hong Kong, China.
- Tan, C. S. (2011). An Innovative Nexus: Bridging Technological Pedagogical Content Knowledge (TPACK) with Technological Interdisciplinary Content Knowledge (TICK): A Learners’ Framework. In Proceedings of the International Education and e-Learning (EeL) Conference, September 7-9, 2011, Singapore.
- Tan, C. S. (2011). Epistemic Learning Innovations: Technological Integration, Alignment and Convergence .In Proceedings of the Ubiquitous Learning: A International Conference, September 11-14, 2011, California, United States.
- Tan, C. S. (2010). Leaps of Creativity: Futuristic Inventions by Hong Kong Students. In Proceedings of the Centre of Information Technology in Education (CITE) Research Symposium 2010: e-Learning Designs and Designs for Learning, March 4-6, 2010, Hong Kong, China.
- Tan, C. S. (2010). A New Nexus: Bridging the Study of Prehistoric Geology with Modern Technology. In Proceedings of the International GeoScience Conference, September 26-30, 2010, Johannesburg, South Africa,
- Tan, C. S. (2009). We Couldn't Believe What We Did!: Inventions by Students. In Proceedings of the International Conference of Education, Research and Innovation (ICERI), November 16-18, 2009, Madrid, Spain.
- Tan, C. S. (2009). Mastering the Art of Servant-Leadership: Lessons from The Pearl River Delta Science Learning Centres Network in China. In Proceedings of the International Conference of Education, Research and Innovation (ICERI), November 16-18, 2009, Madrid, Spain.
- Tan, C. S. (2009). Flight of Innovation: A New Kind of Learning. In Proceedings of the 16th International Conference on Learning, July 1-4, 2009, Barcelona, Spain.
- Tan, C. S. (2009). Innovative E-Learning Interfaces to Develop Students Creativity in China. Poster presented at Doctoral Researchers’ Poster Competition, March 10, 2009, University of Durham, United Kingdom. (Finalist)
- Tan, C. S. (2008). Flights of Innovation: A New Kind of Idea Generation. In Proceedings of the 1st ISPIM Innovation Symposium - Managing Innovation in a Connected World, December 14-16, 2008, Singapore. (Award for Most Outstanding Contribution).
- Tan, C. S. (2016). Creative Engagement: A Model for Chinese Learners in the Knowledge Age. Keynote Address at the 1st International Conference on Family Engagement, March 20, 2016, Macau S.A.R., China.
- Tan, C. S. (2010). Creative Education: An Innovative Kind of Teaching and Learning. A presentation to the Faculty of the University of Saint Joseph, on its Annual Staff Development Workshop, January 26, 2010, Macau.
- Tan, C. S. (2009). Hybrid Learning and Education in China: Chaired the Doctoral Students’ Forum at the Second International Conference on Hybrid Learning, August 28-30, 2009, Macau, China.
- Tan, C. S. and Yan, D. (2016). Should Critical Thinking be an Educational Ideal? Conference proceedings and paper at HERA 1st International Conference on Family Engagement, 20 March, 2016, Macau.
- Novo, F., Wong, S. F., Tan, C. S., Ferreira, D., & Mota, L. (2010). Win-Win Approach in Corporate Social Responsibility for Developing Countries. Paper and poster presented at the 18th Conference of the Electric Power Supply Industry – CEPSI, October 24-28, 2010, Taipei, Taiwan.
- Chan, I.T., Cheong, C.K., Lao, K.H, & Tan, C. S. (2011). Enhanced Navigation Systems (ENS) for Remotely Operated Vehicles (ROVs). Prototype and poster presented at the Intel International Science and Engineering Fair, May 1-5, 2011, Los Angeles, United States. (Fourth Award)
- Leong, K. C., & Tan, C. S. (2011). The Mighty T.O.R.: Total Optimal Rehabilitator. Prototype and poster presented at the Intel International Science and Engineering Fair, May 1-5, 2011, Los Angeles, United States. (Fourth Award)
- Chan, I.T., Cheong, C.K., Lao, K.H, Leong, K.C., Lou, W.K., & Tan, C. S. (2011). Enter The Dragon: China’s Remotely Operated Vehicles. Prototype and poster presented at the 10th Annual Marine Advanced Technology Education (MATE) International ROV Competition, June 16-18, 2011, NASA Johnson Space Center, Houston, Texas, United States.