Bachelor

Faculty of Creative Industries


The Bachelor of Communication and Media prepares students to pursue exciting careers through acquiring the ability to explore the nature and functions of a range of communication and media platforms.

2. BCM

Description
This 4-year degree programme prepares students for exciting careers in the large and rapidly expanding media and corporate communications industries in the Greater Pearl River Delta region. The curriculum includes a range of technical and theoretical modules encompassing different communication mediums and forms of expression. Students learn the fundamental software and hardware required for digital media production, and ability to apply the art of visual communication to multimedia technology. Students are also trained in a broad range of writing styles preparing them for careers in the world ‘media’: newspapers, TV programs, online broadcasts, movies and magazines.

Typical Duration
4 years full-time (day) programme

Recommended Prior Knowledge
Completion of Secondary education; proficiency in the English language.

Teaching Medium
English / Portuguese / Chinese

Total number of credits for graduation
148

Campus
Ilha Verde Campus 

Programme’s Government Approval (In Chinese and Portuguese only) (Click here)

Calendar
September to May

Weekly schedule
approximately 20 hours each week
Mondays to Fridays
09:00 to 18:30

USJ Communication and Media Programme Catalog 2015

Published on: 2015-08-27 14:32:03

Communication and Media at USJ focuses on how people use messages to generate meanings, places our students at the forefront of the contempo- rary information society, develops knowledge and ability to communicate. (…)

READ MORE > | DOWNLOAD ATTACHMENT >


Key Features

  • Training in the communication and media field includes both technical and soft skills required for entry into areas covering print, broadcast and online media.
  • Highlighting acquirement of different methods to plan, organize and execute the development of hypermedia content.

Coordinator's Message

Communication means sharing and that is the reason why the Communication and Media students are encouraged to become familiar with creativity, entrepreneurship and innovation, from a humanistic perspective. Through a unique curriculum we stimulate our students to learn and use a wide range of information channels embedded in our society, contemplating different cultures and religions and develop  a sense of curiosity by studying the interdisciplinary communication in its relationship with individuals from a technical, aesthetic and humanistic perspective.

Our programme includes a range of practical and theoretical modules with different communication techniques and work practices, such as Audio Visual Production, Public Relations, Digital Marketing, Advertising, Multimedia, Photography, Journalism, Radio Practice and Digital Audio Recording. Communication and Media students are motivated to develop ideas from scratch to completion.

Our students are prepared for exciting careers, working as creative professionals in the large and rapidly expanding media and corporate communication industries in the Greater Pearl River Delta region. This program has proven to have a profound effect on students, at the personal, professional and ethical level.

Prof. José Manuel Simões


Typical Career Options

  • Film or Television working “on screen” or as writers, directors, managers in radio, television or film in the entertainment, news, documentary or other fields.
  • Public Relations or Marketing working as a spokesperson, writer or manager in the public positioning and branding of organizations.
  • Advertising or Multimedia working as a writer or other creative person or manager developing advertising and other multi-media materials for public and private use.

Study plan & description of modules

Students must complete all the following modules

Please click on any specific module to see its description.


Modules

Year 1 Bachelor
LCO102
2.00 credits
Year 2 Bachelor
LCO103
2.00 credits
Year 3 Bachelor
LCO106
2.00 credits
LDS310
3.00 credits
LDS312
3.00 credits
LDS313
3.00 credits
LBA240
3.00 credits
LCM307
3.00 credits
Year 4 Bachelor
LCO108
2.00 credits
LDS410
3.00 credits
LCM405
2.00 credits
LCO302
4.00 credits
LBA241
3.00 credits
LCM403
2.00 credits
LCM404
3.00 credits
Others
ENG102
2.00 credits
ENG103
3.00 credits
ENG104
2.00 credits
ADAT103
3.00 credits
ENG101
3.00 credits
ADAT107
2.00 credits
ADMP102
3.00 credits
ADMP101
6.00 credits
Others
ENG105
3.00 credits
ADPD205
3.00 credits
ENG107
3.00 credits
ENG108
2.00 credits
ENG106
2.00 credits
ADMP201
6.00 credits
ADMP202
3.00 credits
ADMP203
3.00 credits
Others
PTG104
2.00 credits
PTG103
3.00 credits
PTG102
2.00 credits
PTG101
3.00 credits
Others
CHN104
2.00 credits
CHN103
3.00 credits
CHN102
2.00 credits
CHN101
3.00 credits